are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision

are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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