Why would customers have privacy concerns while making purchases on social networking sites like Facebook, which already know so much about them?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.3: How Consumers Use Social Media
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Why would customers have privacy concerns while making purchases on social networking sites like Facebook, which already know so much about them?

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