Whether we realize it or not, our culture, our family, our norms have significant actions on our behaviors. Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior. For example, my mother always used Tide detergent. Because of this influence on me growing up, I use Tide detergent. Are there better detergents out there? Probably, but because of the familiarity of my mother using Tide, I probably will not try another brand. This next example is really "silly". My dad did not like Chevrolets, at all! Because of the cultural family influence I have never purchased a Chevrolet and now my two daughters have never purchased a Chevrolet. Is there any science or logical reasoning behind the consumer decision? NO....and for all I know Chevrolets could be better than other vehicles. Think of how hard this is for a business or product that is trying to market to you

Whether we realize it or not, our culture, our family, our norms have significant actions on our behaviors. Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior. For example, my mother always used Tide detergent. Because of this influence on me growing up, I use Tide detergent. Are there better detergents out there? Probably, but because of the familiarity of my mother using Tide, I probably will not try another brand. This next example is really "silly". My dad did not like Chevrolets, at all! Because of the cultural family influence I have never purchased a Chevrolet and now my two daughters have never purchased a Chevrolet. Is there any science or logical reasoning behind the consumer decision? NO....and for all I know Chevrolets could be better than other vehicles. Think of how hard this is for a business or product that is trying to market to you

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 4DYMP

See similar textbooks

Similar questions

Discuss how your personal culture and family norms have influenced your buying behavior. Give a couple of examples, whether the buying behavior and influence ends up in a positive or negative consumer behavior.
The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Explain .
The family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior?
Think about a recent purchase that you made, and describe how economic and social environmental factors (e.g., reference group, family, and culture) influenced your buying decision?
Assuming your parents want to buy a new house in a borey in Phnom Penh, briefly explain their purchase decision process by using the Consumer Purchase Decision Process and how can a marketer uses this knowledge to provide or increase value to consumers.
2. Why do buying behaviors become more pronounced as products become more complex or risky?
Marketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.(Thank you in advance for your help!)
You don't live in a bubble and you don't make purchase decisions there. You might not be aware of it, but every buying decision you make is influenced by a variety of external and internal factors. Describe the factors influencing consumer behaviour. Select any TWO factors and discuss how fashion retailers like (Khadi, Cotton & Silk, J. etc.) in Pakistan should pay close attention towards these factors.
Please answer the question as much as detail possible with example. Write down the name of four types of consumer buying behavior (e. g. Complex). Discuss which behavior is most reflective when purchasing the following items and why? Explain your answer. (1) A new smart phone and (2) Noodles (3) Soybean oil
Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why?
As consumers, regardless of our purchase type, we go through the consumer buying decision process. Choose both a low and high involvement product you have recently purchased. Using figure 14-1 from our textbook, detail these purchases and the influences on them. Take us through the steps.
Consumption patterns are influenced by family, income, and social status; explain, using examples, what other cultural, social, and economic factors may also influence consumer purchasing behaviour. Elaborate in no more than 500 words. Please give at least one reference.