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Why would firms want to differentiate their products, even if “on average” consumers liked them equally well?
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- What are the examples of products that consumers hold erroneous perceptions about? Can you trace how these errant perceptions came about?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageIf animals had a “personal brand,” what determines which animal has the highest personal brand value? How has the way society distributes resources to individuals changed between the time of our first ancestors (200,000 years ago) and today (year 2020)? What does this change imply?
- For example, in a company where soaps are made in portable containers, and they are for baths...... What are the external factors that could have an influence?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?A company has a new product that they believe has potential in multiple markets. How should they go about positioning the product for each market?
- What characteristics of a new product affect its rate of adoption? How will each factor influence the rate of adoption of electric automobiles?What are the buying behaviors of the target customers inside the premises of the competitors? (buying skincare products)Brands compete in markets and markets evolve. Some markets are emerging, while others are growing, maturing or declining. The nature of customers' needs and competitive intensity varies as markets move through their lifecycle. A challenge for marketers is to understand the size and nature of a target market, and to use good judgment to anticipate how that market will evolve going forward. Such knowledge will help marketers make better decisions, which in turn should support favorable marketing performance as measured by marketing margin and ROMI. Please create a thread and in it provide the following in a brief summary: Choose a market for a product or service of interest to you. The market can be business to consumer (B2C) or business to business (B2B). The geographic scope of your market can be limited (e.g., the City of Hartford), expansive (e.g., the world) or somewhere in-between, but you must specify it. Using data from any existing publicly available source(s), describe the…
- Choose an existing product that you believe might benefit from repositioning. It may be a food product, a form of entertainment, a type of electronic equipment, clothing, and so forth. Visit the firm’s website to see how the product is positioned, and identify ways in which marketers might reposition the product.Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?Choose a consumer product with which you are familiar and explain its branding strategy. What is the brand’s personality? What does the company do to differentiate the brand in its market? Explain if the brand has been or could be expanded.