The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position. In 2006, Kellogg's had total worldwide sales of almost $11 billion (£5.5 billion). In 2007, it was Britain's biggest selling grocery brand, with sales of more than £550 million. Product lines include ready-to-eat cereals (i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars. Kellogg's brands are household names around the world and include Rice Krispies, Special K and Nutri-Grain, whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most well-known in the world. Kellogg's has achieved this position, not only through great brands and great brand value, but through a strong commitment to corporate social responsibility. This means that all of Kellogg's business aims are set within a particular context or set of ideals. Central to this is Kellogg’s passion for the business, the brands and the food, demonstrated through the promotion of healthy living. Each brand has to hold its own in a competitive market. Brand managers monitor the success of brands in terms of market share, growth and performance against the competition. Key decisions have to be made about the future of any brand that is not succeeding-Nutri-Grain. The management of Kellogg's has recognized there is a problem with the brand and need reach a solution. The overall aim is to re-launch the brand and return it to growth in its market. Each product has its own life cycle. Some products, like Kellogg's Corn Flakes, have retained their market position for a long time. Using the knowledge, you have acquired in this course, advise on question one (1) and two (2): Product Life Cycle represent the various phases or stages which a product goes through from the time it’s initiated in the market to the time it gets out of the market. As a marketing expert, use any product of Kellogg Company and illustrate its life cycle stages and their implications to marketing decisions With the help of relevant examples, prepare a report exploring the relevancy of product life cycle information to the team of Kellogg Company
The Kellogg Company is the world's leading producer of breakfast cereals and convenience foods, such as cereal bars, and aims to maintain that position. In 2006, Kellogg's had total worldwide sales of almost $11 billion (£5.5 billion). In 2007, it was Britain's biggest selling grocery brand, with sales of more than £550 million. Product lines include ready-to-eat cereals (i.e. not hot cereals like porridge) and nutritious snacks, such as cereal bars.
Kellogg's brands are household names around the world and include Rice Krispies, Special K and Nutri-Grain, whilst some of its brand characters, like Snap, Crackle and Pop, are amongst the most well-known in the world. Kellogg's has achieved this position, not only through great brands and great brand value, but through a strong commitment to corporate social responsibility. This means that all of Kellogg's business aims are set within a particular context or set of ideals. Central to this is Kellogg’s passion for the business, the brands and the food, demonstrated through the promotion of healthy living.
Each brand has to hold its own in a competitive market. Brand managers monitor the success of brands in terms of market share, growth and performance against the competition. Key decisions have to be made about the future of any brand that is not succeeding-Nutri-Grain. The management of Kellogg's has recognized there is a problem with the brand and need reach a solution. The overall aim is to re-launch the brand and return it to growth in its market. Each product has its own life cycle. Some products, like Kellogg's Corn Flakes, have retained their market position for a long time.
Using the knowledge, you have acquired in this course, advise on question one (1) and two (2):
Product Life Cycle represent the various phases or stages which a product goes through from the time it’s initiated in the market to the time it gets out of the market. As a marketing expert, use any product of Kellogg Company and illustrate its life cycle stages and their implications to
With the help of relevant examples, prepare a report exploring the relevancy of product life cycle information to the team of Kellogg Company
Step by step
Solved in 3 steps
With the help of relevant examples, explore the relevancy of product life cycle information to the team of Kellogg Company
by Bartleby Expert- Without doubt the development of a new productinvigorates the company. Using ordinary examples, Discuss why would it be necessary for the management of Kellogg Company to continuously develop new products in the awake of these economic times?
- As a Marketing Professional, analyze the other marketing options Kellogg Company can utilize to revamp its product lines within its marketing arena .
by Bartleby Expert