Wren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visuals

Wren is a company that helps consumers offset their carbon footprint. • You will pretend you are Wren’s marketing team in Egypt • create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them? -who your specific target segment/s (geographic, psychographic, demographic & behavioral) is and why you chose them - 2 campign visuals

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter18: Personal Selling And Sales Promotion

Section18.2: Mistine’s Mystique: Great Promotional Strategies

Problem 2C

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Wren is a company that helps consumers offset their carbon footprint. Wren helps you fund the best climate solutions and start taking climate action Do a campign as a wren marketing team in egypt The task is to create a campaign that convinces Egyptian consumers to subscribe to Wren – how will you convince them?
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