Attached is an image of the Converse Chuck Taylor All Star Sneaker. It sells for approximately R1200 and can be purchased at retailers like, Edgars, Sport Scene, Total sports, Superbalist and other sneaker outlets. Q.1 - Is the Converse Chuck Taylor All Star Sneaker a consumer product or an Industrial product? Q.2 - A product is said to have 5 layers: Core, Tangible, Augmented, potential product and product image. Provide an example for the following layers in relation to the Converse Chuck Taylor All Star Sneaker. • Core • Tangible • Product image Q.3 - Converse would like to expand their product mix by adding new product lines. Should they use related or unrelated diversification. Choose one and why
Attached is an image of the Converse Chuck Taylor All Star Sneaker. It sells for approximately R1200 and can be purchased at retailers like, Edgars, Sport Scene, Total sports, Superbalist and other sneaker outlets. Q.1 - Is the Converse Chuck Taylor All Star Sneaker a consumer product or an Industrial product? Q.2 - A product is said to have 5 layers: Core, Tangible, Augmented, potential product and product image. Provide an example for the following layers in relation to the Converse Chuck Taylor All Star Sneaker. • Core • Tangible • Product image Q.3 - Converse would like to expand their product mix by adding new product lines. Should they use related or unrelated diversification. Choose one and why
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Attached is an image of the Converse Chuck Taylor All Star Sneaker. It sells for approximately R1200 and
can be purchased at retailers like, Edgars, Sport Scene, Total sports, Superbalist and other sneaker
outlets.
Q.1 - Is the Converse Chuck Taylor All Star Sneaker a consumer product or an Industrial product?
Q.2 - A product is said to have 5 layers: Core, Tangible, Augmented, potential product and product image. Provide an example for the following layers in relation to the Converse Chuck Taylor All Star Sneaker.
• Core
• Tangible
• Product image
Q.3 - Converse would like to expand their product mix by adding new product lines. Should they use related or unrelated diversification. Choose one and why
Transcribed Image Text:VERS
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