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- Internet Marketing Please be sure to use practical and real examples to explain. Imagine you are the marketing director for ZARA: a) suggest how you would evaluate the threats posed by online retailers; B) outline and justify the objectives you would set for a digital strategy designed to combat these threats. ZARA, is a Spanish apparel retailer based in Spain.Click on the link to watch the video ad and explain which marketing concept has been used in creating a customer driven value strategy for its targeted audience. https://www.youtube.com/watch?v=WcEqGwWTquU Based upon your answer, explain why is there a need for big companies like PepsiCo to focus on this particular marketing concept?Choose two different online companies and for each, try to identify the social, mobile, and local marketing efforts the company has implemented. Do they use social plugins on their websites? Do they have a Facebook page? If so, visit those pages to see how they are using them. How is the Facebook page different from the company’s website? Can you identify how the firms use mobile marketing? Use your smartphone or tablet to access their apps, if they have one, and websites. Are their websites designed specifically for each platform? In conclusion, compare and critically contrast these firms, and make recommendations for how you, as a marketing manager, would improve their effectiveness.
- 1. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6 and why? 2. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward? 2 things Please explain in your own thoughtsPop-Tarts is a brand of toaster pastries produced and distributed by Kellogg's since 1964. Which digital marketing techniques can be used to increase awareness of this brand and encourage interaction with the brand? use practical and real examples to explain.Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)
- How does Airbnb use social media based on recent information and company’s response to improve customer loyalty through social media?Describe with examples what is meant by a business being ‘consumer led’ and discuss how effectively AEIV's consumer-led approach aligns with the launch of AEIV AGE Young? Elaborate on the process AEIV used to position AEIV AGE Young in the market and differentiate it from competitor products. How did AEIV's strategy create a unique market presence? Assess the role of social media and online presence in AEIV promotional efforts. Explain how AEIV leverages these platforms to connect with its target market. Were there any risks or limitations associated with this approach? Analyse the marketing mix for AEIV AGE Young. What are its strongest points? Explain why you think this is so.SATISFY ALL THE INFORMATION NEEDED! Please fully watch the video below and expound more about the benefits of digital marketing. After this, answer if can you still think of a successful and famous company around the world that haven’t explored yet the route of direct and digital marketing? Then answer the following: A. Give at least 1 example of such companies and discuss their current traditional marketing efforts. B. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? C. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. YT Video: https://www.youtube.com/ watch?v=NnW0UB8cm6Q DO NOT COPY AND PASTE ANSWERS FORM OTHER SOURCE.
- SATISFY ALL THE QUESTIONS NEEDED! Please fully watch the video below and expound more about the benefits of digital marketing. After this, answer if can you still think of a successful and famous company around the world that haven’t explored yet the route of direct and digital marketing? Then answer the following: A. Give at least 1 example of such companies and discuss their current traditional marketing efforts. B. Do you think they can still survive today and even tomorrow’s marketplace by sticking to traditional marketing strategies alone? C. If they should already start incorporating digital marketing strategies in their current efforts, suggest at least 1 specific digital marketing tool that they can start using, and then discuss how this tool can help them sustain strong & profitable customer relationships at present. YT Video: https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q (please change the x to correct name) DO NOT COPY AND PASTE ANSWERS FORM OTHER SOURCE.When companies primarily had a sales orientation, which of the following is true? a. It was indicative of companies not having similar products. b. Sales techniques and persuasion significantly lagged today’s innovations. c. It was a reflection of lower levels of competition. d. Single transactions were favored over repeat purchases. 2. Acting as a(n) _________ is a major way Facebook makes money. a. reseller b. supplier c. intermediary d. None of the above 3. Rather than being part of the marketing mix, the ___________ is the target of marketing decisions, or the “target market” as described throughout the text. a. Price b. Customer c. Place d. ProductMarketing Questions - describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?
