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yellow celis to create a model. ndustry Unit Model 2019 2018 2020 2021 CAGR Estimated Total Market Size in Units 640 736 15% Growth Rate 15% 15% 15% Estimated Percent Direct Channel 33% 40% 48% 58% 20% Direct Channel: Market Size in Units 0% Retail Channel: Market Size in Units 0% Company Sole Competitor ompany Unit Models 2020 2018 2019 2020 2021 CAGR 2018 2019 2021 CAGR Direct Channel: Market Share 50% 45% 40% 35% -11% 0% Retail Channel: Market Share 70% 75% 80% 85% 7% 0% Direct Channel: Units Sold 0% 0% Retail Channel: Units Sold 0% 0% Total Units Sold 0% 0% 0% 0% evenues Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: Price 200 200 200 200 0% 190 180 170 160 -6% Retail Channel: Price 125 125 125 125 0% 125 125 125 125 0% Direct Channel: Revenues 0% 0% Retail Channel: Revenues 0% 0% Total Revenues 0% 0% ross Profit Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Unit Cost 100 100 100 100 0% 0% Direct Channel: Cost of Revenues 0% 0% Retail Channel: Cost of Revenues 0% 0% Direct Channel: Gross Profit 0% 0% Retail Channel: Gross Profit 0% 0% Total Gross Profit 0% 0% Total Gross Margin BIT (Operating Profit) Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: SG&A Percent 10% 10% 10% 10% 10% 10% 10% 10% Retail Channel: SG&A Percent 5% 5% 5% 5% 5% 5% 5% 5% Direct Channel: SG&A 0% 0% Retail Channel: SG&A 0% 0% Direct Channel: EBIT 0% 0% Retail Channel: EBIT 0% 0% Total EBIT 0% 0%

yellow celis to create a model. ndustry Unit Model 2019 2018 2020 2021 CAGR Estimated Total Market Size in Units 640 736 15% Growth Rate 15% 15% 15% Estimated Percent Direct Channel 33% 40% 48% 58% 20% Direct Channel: Market Size in Units 0% Retail Channel: Market Size in Units 0% Company Sole Competitor ompany Unit Models 2020 2018 2019 2020 2021 CAGR 2018 2019 2021 CAGR Direct Channel: Market Share 50% 45% 40% 35% -11% 0% Retail Channel: Market Share 70% 75% 80% 85% 7% 0% Direct Channel: Units Sold 0% 0% Retail Channel: Units Sold 0% 0% Total Units Sold 0% 0% 0% 0% evenues Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: Price 200 200 200 200 0% 190 180 170 160 -6% Retail Channel: Price 125 125 125 125 0% 125 125 125 125 0% Direct Channel: Revenues 0% 0% Retail Channel: Revenues 0% 0% Total Revenues 0% 0% ross Profit Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Unit Cost 100 100 100 100 0% 0% Direct Channel: Cost of Revenues 0% 0% Retail Channel: Cost of Revenues 0% 0% Direct Channel: Gross Profit 0% 0% Retail Channel: Gross Profit 0% 0% Total Gross Profit 0% 0% Total Gross Margin BIT (Operating Profit) Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: SG&A Percent 10% 10% 10% 10% 10% 10% 10% 10% Retail Channel: SG&A Percent 5% 5% 5% 5% 5% 5% 5% 5% Direct Channel: SG&A 0% 0% Retail Channel: SG&A 0% 0% Direct Channel: EBIT 0% 0% Retail Channel: EBIT 0% 0% Total EBIT 0% 0%

Survey of Accounting (Accounting I)
Survey of Accounting (Accounting I)
8th Edition
ISBN:9781305961883
Author:Carl Warren
Publisher:Carl Warren
Chapter12: Differential Analysis And Product Pricing
Section: Chapter Questions
Problem 12.4E
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Enter formulas in the yellow cells to create a model. Industry Unit Model 2018 2019 2020 2021 CAGR Estimated Total Market Size in Units 640 736 15% Growth Rate 15% 15% 15% Estimated Percent Direct Channel 33% 40% 48% 58% 20% Direct Channel: Market Size in Units 0% Retail Channel: Market Size in Units 0% Company Sole Competitor Company Unit Models 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: Market Share 50% 45% 40% 35% -11% 0% Retail Channel: Market Share 70% 75% 80% 85% 7% 0% Direct Channel: Units Sold 0% 0% Retail Channel: Units Sold 0% 0% Total Units Sold 0% 0% 0% 0% Revenues Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: Price 200 200 200 200 0% 190 180 170 160 -6% Retail Channel: Price 125 125 125 125 0% 125 125 125 125 0% Direct Channel: Revenues 0% 0% Retail Channel: Revenues 0% 0% Total Revenues 0% 0% Gross Profit Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Unit Cost 100 100 100 100 0% 0% Direct Channel: Cost of Revenues 0% 0% Retail Channel: Cost of Revenues 0% 0% Direct Channel: Gross Profit 0% 0% Retail Channel: Gross Profit 0% 0% Total Gross Profit 0% 0% Total Gross Margin n EBIT (Operating Profit) Model 2018 2019 2020 2021 CAĞR 2018 2019 2020 2021 CAGR Direct Channel: SG&A Percet 10% 10% 10% 10% 10% 10% 10% 10% Retail Channel: SG&A Percent 5% 5% 5% 5% 5% 5% 5% 5% Direct Channel: SG&A 0% 0% Retail Channel: SG&A 0% 0% Direct Channel: EBIT 0% 0% Retail Channel: EBIT 0% 0% Total EBIT 0% 0%
Transcribed Image Text:Enter formulas in the yellow cells to create a model. Industry Unit Model 2018 2019 2020 2021 CAGR Estimated Total Market Size in Units 640 736 15% Growth Rate 15% 15% 15% Estimated Percent Direct Channel 33% 40% 48% 58% 20% Direct Channel: Market Size in Units 0% Retail Channel: Market Size in Units 0% Company Sole Competitor Company Unit Models 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: Market Share 50% 45% 40% 35% -11% 0% Retail Channel: Market Share 70% 75% 80% 85% 7% 0% Direct Channel: Units Sold 0% 0% Retail Channel: Units Sold 0% 0% Total Units Sold 0% 0% 0% 0% Revenues Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Direct Channel: Price 200 200 200 200 0% 190 180 170 160 -6% Retail Channel: Price 125 125 125 125 0% 125 125 125 125 0% Direct Channel: Revenues 0% 0% Retail Channel: Revenues 0% 0% Total Revenues 0% 0% Gross Profit Model 2018 2019 2020 2021 CAGR 2018 2019 2020 2021 CAGR Unit Cost 100 100 100 100 0% 0% Direct Channel: Cost of Revenues 0% 0% Retail Channel: Cost of Revenues 0% 0% Direct Channel: Gross Profit 0% 0% Retail Channel: Gross Profit 0% 0% Total Gross Profit 0% 0% Total Gross Margin n EBIT (Operating Profit) Model 2018 2019 2020 2021 CAĞR 2018 2019 2020 2021 CAGR Direct Channel: SG&A Percet 10% 10% 10% 10% 10% 10% 10% 10% Retail Channel: SG&A Percent 5% 5% 5% 5% 5% 5% 5% 5% Direct Channel: SG&A 0% 0% Retail Channel: SG&A 0% 0% Direct Channel: EBIT 0% 0% Retail Channel: EBIT 0% 0% Total EBIT 0% 0%
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