you are required to do: 2- Help Layla to implement the Differentiation Strategy. Help her to differentiate her products and services.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Your best friend Layla has a flower shop in Downtown
Dubai. Her flower shop is not doing well. She is not
following any particular strategy to compete in the
market. Layla approached you for advice. Here is what
you are required to do: 2- Help Layla to implement the
Differentiation Strategy. Help her to differentiate her
products and services.
Transcribed Image Text:Your best friend Layla has a flower shop in Downtown Dubai. Her flower shop is not doing well. She is not following any particular strategy to compete in the market. Layla approached you for advice. Here is what you are required to do: 2- Help Layla to implement the Differentiation Strategy. Help her to differentiate her products and services.
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