Question How would you compare the 'value capture model' with Porter's five forces when making an industry analysis? What's the benefits and drawback of each?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
100%
I want to know the answer to the question and how to solve it
THINKING DIFFERENTLY
From five forces to one
A new competition view focuses on how value is created and captured.
A new 'value capture model' based on game theory player's competition force then depends on how many
aspires to replace Porter's competitive forces frame-
work. 25 The power of his five competitive forces
defines the opportunities of a firm. The new model
rather emphasises how the firm's opportunities
depend on how the firm, suppliers and buyers create
value together. They then compete for a share of that suggests that value creation and value appropriation
value based on a single competition force that each
player has.
Compared to Porter's framework, the emphasis in
others it could create value with. For example, if a firm
has many alternative suppliers and buyers to create
value with, its competition force would go up as it can
threaten to make transactions with someone else and
thus bargain up its share of the value pie this way. This
are linked in this model. The more value the firm can
create with various suppliers and buyers the larger por-
tion of this value it can capture.
this model is more on how value is created between
parties. The firm and its suppliers and buyers comprise
a value network of transactions that create value to
be shared among them. They then compete for their
share based on the single competition force each has:
suppliers compete for firms, and vice versa; firms
compete for buyers and vice versa. A firm, for exam-
ple, wants to make transactions with certain suppliers
and customers to create value, but also to capture as
much of that value as possible. The strength of each
Question
How would you compare the 'value capture
model' with Porter's five forces when making
an industry analysis? What's the benefits and
drawback of each?
Transcribed Image Text:THINKING DIFFERENTLY From five forces to one A new competition view focuses on how value is created and captured. A new 'value capture model' based on game theory player's competition force then depends on how many aspires to replace Porter's competitive forces frame- work. 25 The power of his five competitive forces defines the opportunities of a firm. The new model rather emphasises how the firm's opportunities depend on how the firm, suppliers and buyers create value together. They then compete for a share of that suggests that value creation and value appropriation value based on a single competition force that each player has. Compared to Porter's framework, the emphasis in others it could create value with. For example, if a firm has many alternative suppliers and buyers to create value with, its competition force would go up as it can threaten to make transactions with someone else and thus bargain up its share of the value pie this way. This are linked in this model. The more value the firm can create with various suppliers and buyers the larger por- tion of this value it can capture. this model is more on how value is created between parties. The firm and its suppliers and buyers comprise a value network of transactions that create value to be shared among them. They then compete for their share based on the single competition force each has: suppliers compete for firms, and vice versa; firms compete for buyers and vice versa. A firm, for exam- ple, wants to make transactions with certain suppliers and customers to create value, but also to capture as much of that value as possible. The strength of each Question How would you compare the 'value capture model' with Porter's five forces when making an industry analysis? What's the benefits and drawback of each?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning