You have been recruited as Strategic Planning and New Business Development Manager for an organization. Draft a public relations campaign plan for any product or service of your choice, paying attention to the following: a. Objectives of the campaign b. Audience c. Message d. Budget e. Evaluation of campaign effectiveness As a Public Relations Executive, your firm has admitted six new interns. You are to walk them through basic aspects of Public Relations measurements, paying attention to the following: a. purpose of evaluation b. Objectives: A Prerequisite for Evaluation c. Current Status of Measurement and Evaluation d. Measurement of Production c. Measurement of Message Exposure

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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You have been recruited as Strategic Planning and New Business Development Manager for an organization. Draft a public relations campaign plan for any product or service of your choice, paying attention to the following: a. Objectives of the campaign b. Audience c. Message d. Budget e. Evaluation of campaign effectiveness As a Public Relations Executive, your firm has admitted six new interns. You are to walk them through basic aspects of Public Relations measurements, paying attention to the following: a. purpose of evaluation b. Objectives: A Prerequisite for Evaluation c. Current Status of Measurement and Evaluation d. Measurement of Production c. Measurement of Message Exposure
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