The objective of the question is to research and analyze a public relations agency that interests you, understand their key practice areas, clients, awards, and campaigns, and explain why you are interested in this agency. Identify a public relations agency that interests you. For example, Edelman, a global communications firm. Research the agency’s key practice areas or specializations. Edelman specializes in areas like corporate, crisis and risk, digital, public affairs, and more. Identify their clients. Edelman's clients include Microsoft, Starbucks, Unilever, among others. Check if they have won any awards. Edelman has won numerous awards including PRWeek's Global Agency of the Year. Describe one of their campaigns or their work. For example, Edelman's 'Dove Real Beauty Sketches' campaign was a global phenomenon that challenged women's self-perception of beauty. Find an article about the agency, their clients and campaigns, or their practice area. For instance, an article in PRWeek discusses Edelman's successful campaign for Dove. Explain why you are interested in this agency. For example, you might be interested in Edelman because of their innovative campaigns, diverse client portfolio, and their global presence. PLEASE HELP

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The objective of the question is to research and analyze a public relations agency that interests you, understand their key practice areas, clients, awards, and campaigns, and explain why you are interested in this agency.

Identify a public relations agency that interests you. For example, Edelman, a global communications firm.

Research the agency’s key practice areas or specializations. Edelman specializes in areas like corporate, crisis and risk, digital, public affairs, and more.

Identify their clients. Edelman's clients include Microsoft, Starbucks, Unilever, among others.

Check if they have won any awards. Edelman has won numerous awards including PRWeek's Global Agency of the Year.

Describe one of their campaigns or their work. For example, Edelman's 'Dove Real Beauty Sketches' campaign was a global phenomenon that challenged women's self-perception of beauty.

Find an article about the agency, their clients and campaigns, or their practice area. For instance, an article in PRWeek discusses Edelman's successful campaign for Dove.

Explain why you are interested in this agency. For example, you might be interested in Edelman because of their innovative campaigns, diverse client portfolio, and their global presence.

PLEASE HELP

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