You have developed a self-study certification system for those who need credit hours for recertification by your state’s social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sales information. You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices. Online Self Certifications for Social Work License Certification in Online Counseling Certification as a Group Home Counselor Bundle Customers TR Counseling TR Group Home TR Bundle Segment 1 1000 $190 a $70 e $260 4a Segment 2 1000 $150 b $90 f $240 4b Segment 3 1000 $95 c $160 g $255 4c Segment 4 1000 $35 d $195 h $230 4d a) b) c) d) e) f) g) h)

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter16: Government Regulation
Section: Chapter Questions
Problem 8E
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3. 

You have developed a self-study certification system for those who need credit hours for recertification by your state’s social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sales information.
 
You are researching the options for pricing the courses. Your goal is to achieve maximum revenue to establish funding to maintain and update the system to reflect annual policy changes in licensing requirements. 

Complete the calculations for Total Revenue by determining how many customers will purchase at each of the segment prices.

 

Online Self Certifications for Social Work License
   
Certification in Online Counseling
 
Certification as a Group Home Counselor
 
Bundle
 
 
Customers
 
TR Counseling
 
TR Group Home
 
TR Bundle
Segment 1
1000
$190
a
$70
e
$260
4a
               
Segment 2
1000
$150
b
$90
f
$240
4b
               
Segment 3
1000
$95
c
$160
g
$255
4c
               
Segment 4
1000
$35
d
$195
h
$230
4d


 
a)
b)
c)
d)
e)
f)
g)
h)

 

 
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