You work for a cranberry company in Nova Scotia looking to enter the cranberry market in australia. Based on this scenario, How do you think the consumers will perceive your product relative to the competition? How is their product similar and different to yours? think about the product, packaging, and service.
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You work for a cranberry company in Nova Scotia looking to enter the cranberry market in australia. Based on this scenario, How do you think the consumers will perceive your product relative to the competition? How is their product similar and different to yours? think about the product, packaging, and service.
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- You work for a cranberry company in Nova Scotia looking to enter the Australian cranberry market. Based on this scenario, Describe your target market, how are you segmenting the market? How will you need to adapt your product to be successful in the entry country (australia)?You work for a cranberry conpany looking to enter the Australian Cranberry market. Based on this scenario, what are your objectives for the first year of business in your new country (australia)? In addition to sales figures, what are your expectations for market penetration?You work for a Nova Scotia Company trying to successfully enter the cranberry market in Australia. Explain why Australia is an appropriate market for both your company and the product (cranberries) you are offering.
- imagine you are opening a shoe manufacturing company in south africa and one in nigeria for memory foam shoes (sneakers, heels, slippers). critcally discuss Whether one country or both countries represents a good opportunity for your product and, do you recommend entering or not entering those markets?Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Who are the major competitors in the Australian market?Describe the products currently offered by the competitors. What are the competitors’ strengths and weaknesses?What is the price of the products? What discounts are offered?You work for a cranberry company in Nova Scotia looking to enter the cranberyy market in Australia. Based on this scenario, Describe the product (cranberries), its strongest features and major weakness, and the stage in the product life cycle in the home country (Nova Scotia) and in the target country(Australia). Do you plan to market only in major population centers, or do you plan to achieve total market coverage?
- You are required to develop a brief marketing plan for a new product that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?You work for a Cranberry company in Nova Scotia looking to enter the Australian cranberry market, based on this scenario, What will be the best your market entry strategy? Defend this choice.The content of the individual coursework should cover the following aspects in total 1,500 words: Imagine that you are part of the marketing team of the product X at company ABC, which aims at selling this product in the domestic as well as global markets. You are preparing a marketing strategy for this product in the second half of 2019. Define the properties of your product and the target markets by using the micro and macroeconomic concepts that we learned in lectures, which will be used as an input for your marketing strategy. In particular, address the following issues: a. What are the alternative scenarios with regards to the costs of production (marginal costs like labour costs, raw materials, energy)? Consider the macroeconomic expectations for the second half of 2019 and different scenarios about the macroeconomic developments and the course of the recession. b. What type of a good or service is X? What is the price and income elasticity of your product? What is the cross…
- Explain how the firm (Education/Community College) can increase its profits by using price discrimination. What segments of the market could be charged higher / lower prices, and why? What might be your guess for the range of these prices?Next, let us assume that you are the marketing manager for a U.S. company, your company is interested in entering the selected country that you are comparing with the U.S. Identify a product/service that you are planning to introduce to this new country market, then explain why the company has to make the adaptations of the product/service due to the cultural differences between the two countries. Please justify.Upon review, you determine a market segment is both large enough and there are no strong competitors. Can you assume is it safe to enter the country? Defend your answer.