Explain a channel richness. What influences channel richness? How should someone select a channel?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
Problem 2DYMP
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Explain a channel richness. What influences channel richness? How should someone select a channel?
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9780357033791
Author:
Pride, William M
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South Western Educational Publishing