Your communications strategy must incorporate traditional methods, as well as methods utilizing the Internet and Social Media. Discuss the elements of the promotion mix that you will use to promote your product.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Your communications strategy must incorporate traditional methods, as well as methods utilizing the Internet and Social Media. Discuss the elements of the promotion mix that you will use to promote your product.

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Marketing refers to activities a firm does to promote the buying or selling of a product or service. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing