your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing.   (Note:  Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
Problem 1DYMP
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Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing.

a). Identify and briefly explain the five major parts of the environment of marketing.

(b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing.  

(Note:  Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)  

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