Under what conditions does product modification workbest?

Q: How do marketers attempt to shape consumers’learning?

A: Consumers forms their perceptions about the product or service slowly and gradually based on the eng...

Q: Explain how companies manage existing productsthrough line extensions and product modifications.

A: Line extension means extending an existing product line of the company. Any type of substantial chan...

Q: Which of the following questions must be addressed when making marketing decisions?   a) What fea...

A: Marketing strategies should be taken into mind while making marketing decisions. The product quality...

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Sales potential is the ability of the sales person to sell the product in the market. Profit making ...

Q: Where are data for marketing research obtained? Giveexamples of internal and external data.

A: Step 1 The data for marketing research are obtained from the following source Primary source Second...

Q: How has the use of digital media impacted marketing communications?

A: Digital media can be explained as a form of media in which the company uses electronic ways to distr...

Q: least 300 words Mention at least 3 ways in which you can use social media to foster a “One Coltex” c...

A: Step 1 The following are the three ways by which social media can be used to promote the culture of ...

Q: A cable company spends on average S600 to acquire a customer. Annual maintenance costs per customer-...

A: Hello thank you for the question. As per guidelines, we would provide only one answer at a time. Ple...

Q: What are the risks of creating a positioning map on your own and without statistical data?

A: Positioning is a technique by which the marketers  try comparing their products or services with the...

Q: Identify the characteristics of services thatdifferentiate them from goods.

A: Goods and services are the offerings of the businesses to satisfy the needs of the consumers and ind...

Q: what PLC stage will playstation 4 be in 2021? what marketing mix would you recommend

A: Decline stage of the product life cycle is the place where the product gets the ultimate termination...

Q: Explore how the internet facilitates business buyingand marketing.

A: The modern age internet and the online domain is the new area of marketing particularly appealing to...

Q: What is the major purpose of concept testing, and howis it accomplished?

A: Concept testing is a testing technique which is used to evaluate a new product idea or a new campaig...

Q: How important is the marketing research in the in structuring the business plan?

A: When an individual or a group of people want or enter the market, they need to perform marketing res...

Q: What major issues or questions should managementconsider when developing a training program for thes...

A: Training program refers developing any skills or knowledge for some complex knowledge or competencie...

Q: The potential for failure in the Communication Process Model can happen anywhere during the process ...

A: Communication is the flow of information in a hierarchical structure and chain in command line invol...

Q: Define direct-response marketing

A: Direct response marketing is a tool to generate a quick response from the target market to perform a...

Q: 2. What are the most common defenses to trademark infringement in today's world where there are so m...

A: Trademark infringement is a prohibited use of a trademark or service mark. This point may be related...

Q: Why are environmental scanning and analysis important to marketers?

A: Fundamental analysis of the entire market is imperative for the firm in order to ascertain the exist...

Q: What is the focus of all marketing activities? Why?

A: Marketing is a business activity which revolves around analyzing the needs of the consumers, as an i...

Q: T F Strategic alliances are partnerships formed tocreate competitive advantage on a worldwidebasis.

A: Strategic alliances are partnerships formed tocreate competitive advantage on a worldwidebasis. It i...

Q: The way consumers evaluate and choose a product depends on their degree of involvement with the prod...

A: Different industries use various marketing strategies according to the nature of the product and beh...

Product and Service Innovation

Product innovation is the introduction of either a new product or an existing product with significant improvements related to its characteristics. Improvements could be in various specifications and areas such as technical, technological, physical use, software updates, overall size and texture, and so on. For instance, consider the Apple Watch; they release different series every year with significant updates and improvements such as using cellular technology, monitoring your heart rate, acting as your fitness partner, measuring blood oxygen level, and so on. We see the addition of features in every series, and these improvements make them a different product altogether.