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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What factors affects the choice of sales promotion used?

Summary Introduction

To determine: The factors affect the choice of sales promotion used.

Introduction: Sales promotion is utilized to portray a stronger and faster purchasing reaction from the purchaser. They additionally help in featuring item offers which are short run and furthermore give a lift to the falling deals.

Explanation

The factors affect the choice of sales promotion used are as follows:

  • Target-market summary includes age, sexual orientation, salary, area, compactness, use rate, and purchasing behaviors...

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