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Marketing

Deliberate on the different types of factors that influence your behaviour.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter2: Managerial Decision-making

Section: Chapter Questions

Problem 2CRQ: What are the two systems that the brain uses in decision-making? How are they related to programmed...

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Concept explainers

Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

Question

Consumers are faced with purchase decisions nearly every day. But not all decisions are treated the same. Some decisions are more complex than others and thus require more effort by the consumer. Identify a major product purchase you recently made as an example.

1. Deliberate on the different types of factors that influence your behaviour.

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