Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Identify the major types of advertising
Different types of advertising work best for different types of products, services and brands. A large business wants to engage in one type of advertising that works well and earns a decent return on investment.
Following are the major forms of advertising:
- Print media advertising: Although one of the oldest forms of advertising, print media is still widely used by small and large advertisers for their advertising purposes. Due to its reliability, print media makes it a part of most advertising campaigns, not only over time but also because it reaches a targeted audience and the flexibility of advertising forms. This includes a variety of magazine ads, periodicals, trade journals and brochures.
- Radio advertising: As popularity grew in rural and urban settings, radio became the choice of many advertisers. This has multiplied with the advent of FM radio. Many FM radio stations offer their services for advertising.
- Television advertising: Television is one of the most popular and expensive traditional advertising media. Television commercials are the best audio-visual ads that have the most impact. Depending on the content, television ads are presented in many formats, including demo ads, celebrity endorsements, testimonial ads, and public service advertising.
- Digital media advertising: The latest and most promising form of advertising through digital media is the growing number of people using digital media. It is a broad term used for advertising through various digital channels. It offers many advertising opportunities on different types of social media platforms. It includes social networking sites, video sites, and microblogging sites.
Step by step
Solved in 3 steps
