Describe the six basic rights ofconsumers

Q: Marketing can be identified primarily as the activities of advertising and personal selling.     a)T...

A: Marketing mainly refers to the advertising, promoting, selling your products or services to consumer...

Q: Under what conditions are tying agreements, exclusivedealing, and refusal-to-deal judged illegal?

A: These are the Marketing trading practices conducted in global scale world trade policies. They are c...

Q: Grouping resources and activities to accomplishsome goal is calleda. motivating.b. directing.c. lead...

A: Grouping resources and activities to accomplishsome goal is very important for the organisation. 

Q: What are the major requirements for a group of individuals and organizations to be a market? How doe...

A: In order to become a market, individuals and organizations together in a group should have products ...

Q: Describe the five basic types of direct marketing and nonstore retailing.

A: Direct Marketing refers to the promotional strategy in which information about the product is dissem...

Q: What types of sales promotion methods have youobserved recently? Comment on their effectiveness

A: Sales promotion is one of the components of promotion mix which is nothing but the short term incent...

Q: Which of the following questions must be addressed when making marketing decisions?   a) What fea...

A: Marketing strategies should be taken into mind while making marketing decisions. The product quality...

Q: What's does the workers owe to the firm from an ethical perspective?

A: The business works in an environment where it analyzes consumer’s needs and fulfills them by supplyi...

Q: Under what conditions would a business most likely decide to employ one of the differential pricing ...

A: Pricing strategy in marketing means to find out the value of a product at which the company wants to...

Q: How important is the marketing research in the in structuring the business plan?

A: When an individual or a group of people want or enter the market, they need to perform marketing res...

Q: Name and describe the major ethical and legalissues that have developed in response to theinternet. ...

A: The prevalence of cyber theft and online crimes has imposed certain providential norms and adherence...

Q: Joseph and Krystal are part of your social group. They joined Missile’s Financial Services together ...

A: Krystal, the middle manager, had a meeting regarding the sales target achievement in the third quart...

Q: How have digital media affected the pricing ofproducts? Give examples of the opportunities andchalle...

A: In the changing world, digital media becomes an important platform for every individual either for a...

Q: Describe the three major types of traditional shoppingcenters. Give an example of each type in your ...

A: Based upon the functionality and scale of operations of the business outlet there is a certain class...

Q: Is marketing information as important to small firms as it is to larger firms? Explain.

A: Every business wants to maximize its profits. This can only be achieved through awareness, motivatio...

Q: Which major function of marketing is riddled withthefts, obsolescence, and lawsuits?a. Risk takingb....

A: Thefts,  obsolescence, and lawsuits results in a loss to the company. Risk taking refers to the to t...

Q: Why do firms use event sponsorship?

A: Event sponsorship refers to supporting any particular event by providing financial assistance, produ...

Q: Does a recession influence the purchasing habits and companies’ marketing and management strategies?...

A: Recession is basically the decline in the economic activities across the economy which lasts for a p...

Q: Which of the following is a good example of the“judgmental method” of evaluation?a. Each employee is...

A: The judgemental method of evaluation is normally used when assessing the performance of the job is d...

Q: Define digital media, digital marketing, andelectronic marketing.

A: Internet has taken over the world and marketers are making full use of it.There are so many digital ...

Q: Explain the relationship among profit, business risk, and the satisfaction of customers’ needs.

A: Profit - It is the net amount the company is left with from the revenue after deducting all the cost...

Q: What are the four types of competition? Which is mostimportant to marketers?

A: The business endeavor to compete with the rivals in order to get maximum advantage and edge over the...