
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Grouping resources and activities to accomplish
some goal is called
a. motivating.
b. directing.
c. leading.
d. planning.
e. organizing
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Effective planning is the bedrock of successful management, providing a roadmap for achieving organizational goals. A manager's ability to formulate comprehensive and strategic plans is instrumental in guiding the team toward success. Planning involves not only setting objectives but also identifying the necessary resources, timelines, and potential challenges. It requires foresight to anticipate future trends and uncertainties, allowing the manager to develop contingency plans. Moreover, effective communication of the plan is essential to ensure that every team member understands their role and the overall vision. Through meticulous planning, a manager can enhance organizational efficiency, minimize risks, and foster a sense of direction among team members.
Question: How do you believe the quality of planning impacts the day-to-day operations and long- term success of an organization, and what key factors should a manager consider when developing a strategic plan?
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Revise the following according to the ideal characteristics of goals (FAST). Justify your answers well and provide context to your answers.
a. I will double my monthly sales in real estate by 30 minutes of cold calling.
b. Our organization will be the best it can be in the next 7 days.
c. We will offer the most delicious roasted chicken in the Philippines.
d. I will introduce a new product by next month.
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Alyiah works as a marketer for the California Seashell company, which is opening a new store with new product offerings. Alyiah is working on a marketing campaign plan for this new store and has finished her promotional mix and detailed budget portion of the campaign plan. She turns her attention to the communication action plan and is creating the template to capture all of the pertinent information. Which types of information should Alyiah make sure to include in the communication action plan?
A. timing, brief desceiption, marketing integration activities, owner, follow-up
B. Activity type, audience, owner, follow-up, cost
C. timing, activity type, brief description, audience, owner
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Please explain and elaborate the things below:
Planning is an essential capacity of the executives. Each capacity of the board depends on arranging. "Planning is the method involved with building up objectives and a reasonable game-plan for accomplishing these objectives."
Separate Your Company's Goals.
Track Your Goals' Progress.
Focus on the Company's Goals.
Fabricate Your Company's Support System.
Stay Flexible With Your Company's Goals.
Watch out for Your Company's End Goal.
Acknowledge Your Company's Imperfections.
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Task: Respond to the Discussion
A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue.
Discussion:
Establishing a sustainable services marketing strategy is key for businesses. This can be done by offering services that have high value proposition, high quality, and benefit the environment (Wirtz & Lovelock, 2018). Businesses must ensure that it is not only a solid plan for the short term, but that it is a plan that will continue to grow with the company and be beneficial in the long term. As companies grow their marketing strategy might change, but there are essential questions that it should always be able to answer. This includes, why are you doing what you are doing? What is the purpose of the company and what they are selling? What are the goals it wants to achieve? How can it achieve those? How are they…
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Kent keeps a list of his small business's goals to remind himself of his objectives. Kent is using which goal-setting strategy?
Setting deadlines for goals.
Making goals difficult, but achievable.
Making specific goals.
Putting goals in writing.
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Effective planning is a crucial element in achieving success, whether in personal endeavors or professional projects. It involves the systematic organization of tasks, allocation of resources, and establishment of timelines to ensure that goals are met efficiently. Through planning, individuals and teams can identify potential challenges, devise strategies to overcome them, and set realistic expectations. This process not only enhances productivity but also minimizes the risk of unexpected obstacles derailing progress. Additionally, planning fosters better communication and collaboration among team members, as everyone is on the same page regarding objectives and timelines. In essence, a well-thought-out plan serves as a roadmap, guiding individuals and teams towards their desired outcomes.
Question: How does effective planning contribute to better communication and collaboration within a team?
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Revise this goal base on SMART characteristic of well-defined plan. Explain your revisions
- In the next week (7 days), our organization will be the best in it can be
- I will introduce new product next month
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For planning to be effective, workers need a specific, challenging goal as well as regular feedback to track their progress.
True
False
Management by objectives is a two-step process in which managers and their employees discuss possible goals and then meet regularly to review progress toward the accomplishment of those goals.
True
False
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2-_________________ refers to the ability of a person to continue to take efforts to achieve a goal even after facing failure.
a.
Discipline
b.
Flexibility
c.
Determination
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40a. ________ is defined as monitoring performance, comparing it with goals, and taking corrective action as needed.
a.
Leading
b.
Organizing
c.
Controlling
d.
Measuring
e.
Planning
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The fifth stage in Kotter’s Model is
a.Communicating the vision
b.Planning for and creating short term wins
c.Creating a vision
d.Empowering others to act on the vision
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