Beer

potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry, with a 74% volume in 2002 (Alcoholic Beverages, 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages, 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000 B.C. contains a beer recipe named ¡§wine of the

Hard evidence of beer dates back about 5,000 years to the Sumerians of ancient Mesopotamia. ("Who invented beer?") Beer gave the Sumerians a safe alternative nutrient rich alternative then having to drink from near by canals or rivers. Beer was mainly made in the home during medieval time and it was not until about 14th and 15th centuries that beer began to steer away from being a family oriented activity. In 15th century England unhopped beer was known as an ale, when they mixed in hops

We’re united by the bond only a beer can create and a belief that if a whole lot more people raised a beer in friendship, the world would be a better place. Product Introduction and Description Foster’s is an iconic internationally distributed Australian brand of lager that has an honor of being "Australia 's Original Lager”. However, it is not an Australian beer – the amber nectar is in fact made in Manchester. It is the world’s third most widely distributed brand of a light color lager, bottom-fermented

competition among many breweries in small geographic areas. That was almost a century ago. The U.S. brewing industry today is characterized by the dominance of three brewers, which I will talk about in this paper. There are many factors today that make the beer industry an oligopoly. Such factors include various advancements in technology (packaging, shipping and production), takeovers and mergers, economies of scale, barriers to entry, high concentration, and many other factors that I will cover in this

Introduction It was in October 1992 when The Black Sheep Brewery beers first made an appearance in pubs in and around the Yorkshire Dales. The delivery of those first casks of beer over ten years ago began a new era for Paul Theakston, whose family has brewed in Masham for five generations. It also allowed him to

Boston Beer Company- Case Analysis You are the investment banker assigned with the task of setting the IPO price for Boston Beer Company (BBC). Prepare a research report to support your recommendation. As you prepare this report, you may find that you would like to have more field information than what the case offers you. However, the case contains critical information that gives you a reasonable basis to compute its valuation. In addition use the following information for 1995.1 Sales ($ millions)

years, beer has become the world’s most generally devoured alcoholic drink. With the fast growing societies, thousands of beers are manufactured, sold and consumed every single day. Just like any other drinks, there are many different types of beer such as Heineken, Carlsberg, Tiger Beer, Guinness, Budweiser, Corona and Becks. There are many more brands of beer but these are a few brands that are well-known around the globe. Among the brand of beers that were mentioned above, Tiger Beer, owned

World in 6 Glasses) “Beer” Questions: By Christian Rudnick 1. Beer, created in the time of the Sumerians became a valuable resource, and was important in both ritual and social standards. Hunter-gatherers became so invested in the importance of beer that they switched to farming, in order to maintain a steady and reliable form of grain and beer production. This new found farming helped in food quality, as well as provide stable amounts of safe and nutritional liquid to drink. Beer drinking societies

The Boston Beer Company is currently the largest craft beer company in the United States, however, the craft beer industry is growing in an otherwise shrinking market increasing the amount of serious competition that The Boston Beer Company is facing. In order to stay on top of the industry, The Boston Beer Company needs to find new, innovative ways of being the most appealing craft beer available to the average consumer. While The Boston Beer Company offers many different varieties of seasonal

THE BEER WARS DOCUMENTARY On April 17th, 2009, the much-awaited documentary, Beer Wars Documentary, was shown in many cinemas across the United States. It’s a documentary that discusses the grassroots efforts of the craft beer industry having been filmed similar to a Michael Moore style documentary. It is a self-styled documentary by filmmaker Anat Baron portraying the beer industry in America from the vantage of small artisanal brewers and specialty beer producers. During the 30 days preceding the