Billabong

Table of Contents Table of Contents 2 Chapter 1: Company Profile – Billabong International Ltd 3 1.1 Overview of Billabong 3 1.2 Financial Analysis 3 Chapter 2: Identification and evaluation of Billabong’s global strategy 4 - 7 2.1 4 P’s 4 - 5 2.1.1 Product 4 2.1.2 Promotion 4 2.1.3 Price 5 2.1.4 Place 5 2.2 SWOT Analysis 6 2.3 Current Target Market 7 2.4 Reasons for Billabong’s international expansion 7 Chapter 3: Identification and evaluation of the external environment

BILLABONG INTERNATIONAL LTD Completed as part of the requirements for ‘Corporate Finance’, 25765 Contents 1.0 Introduction 1 2.0 Executive Summary 1 3.0 Capital Structure 2 3.1 Types of Funding Utilised by Billabong 3 3.2 Recent trend in the level of leverage 3 3.3 Capital expenditure and financing: 5 3.4 Capital Structure of Similar Firms 6 3.5 Company Characteristics and Leverage policy 7 3.5.1 Taxes 8 3.5.2 Trade off Model 8 3.5.3 Pecking Order of Financing Choices 9 3.5.4 Signalling

Billabong Case Study Managing Change HISTORY ← Australia’s largest surfwear manufacturer, annual sales = $680 million (2003/04) ← Core business = marketing, distribution and retail of clothing, accessories and eyewear ← Sells products under other brand names including: • Element (Skate wear) • Von Zipper (sunglasses) • Honolua Surf Company ← Founded in 1973 – by Gordan and Rita Merchant ← Reputation = supplying

Billabong was founded in the Gold Coast, Queensland, Australia in 1973 by Gordon Merchant. At first, he designed and created the board shorts at his home and then sold them to local surf shops. Surfers soon realized the durability of Merchant's board shorts that was the result of his triple-stitching technique. Merchant understood that his company needed to expand to achieve success, so Billabong started to sponsor contests—these contests increased the public's awareness of Merchant's products and

Risk Management Policy Billabongs’ activities are exposed to a variety of financial risks, these include; market risk (including foreign exchange risk and cash flowinterest rate risk), credit risk and liquidity risk. To minimize potential adverse effects on the financial performance of Billabong, the overall risk management program focuses on theunpredictability of financial markets (Billabong Annual Report, 2011). The framework is based around the following risk activities: * Risk Identification:

COMPANY PROFILE Billabong International Ltd. REFERENCE CODE: 41BBAC6B-451C-40A8-BD4C-8862EB1A77EA PUBLICATION DATE: 6 Apr 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Billabong International Ltd. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts..................................................

S suman rana to me 6 minutes agoDetails By watching the money related explanations of Billabong of financial year 2013 and 2014 we computed the accompanying proportions: 1.Profitability proportions It Educates client as to the profits and dangers connected with the venture choices in a specific organization. i)Return on value ratio(ROE) Net benefit/Normal value (barring OEI)*100 For 2013 working note: normal equity=312067+1072261/2 ROE = (863002)/692164*100 =692164 =(124.6817)%

Billabong Financial Analysis 1.0 Introduction This report shows the financial analysis conducted for Billabong international Limited and analyses the financial situation of Billabong over a five year period ending June 30, 2015. The report was prepared using the financial reports prepared by the company for financial years 2011-2015 as given in the references section. 1.1 Company Background According to Billabong International Limited financial report 2015 (3), the group company deals in the retail

Product: Billabong International Product Class: Surf Brand Description: Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by offering products that cater not only for the surfer inside many of us, but for fashion and lifestyle needs. 1.2 CURRENT TARGET MARKET Billabong is a brand

Consulting Group 2010, p.5). The shipments are deconsolidated and packed into LTL or FTL for delivery direct to outlets; or multiple outlets along a route using trucks (APL Logistics 2016b). Additionally, the introduction of omni-channel marketing by Billabong (Barrie 2015) has necessitated frequent and small parcel delivery in a timely fashion. This function is handled by Star Track Express, who employ a combination of air freight and light truck as modal choices (Star Track Express 2012). Air freight