BMW M5

Marketing ➢ Product Lines Tesla Motors’ product lines include the Model S, the Model X, the Model 3, Supercharger, and the Powerwall (Tesla Motors, Inc, n.d.-a). Both the Model 3 and the Powerwall are yet to be released. ➢ Core product Right now, the core product of Tesla Motors is the Model S. The soon to be released Model 3 will be their core product once it is released. ➢ Distribution Model Tesla Motors distribution model is far different from any other automobile manufacturer (D 'Arcy,

AMB220: Advertising Theory and Practice Assessment 1: Campaign Analysis Part 1 Mercedes-Benz CLA-Class 2013 Prepared for: Dr Lisa Schuster Written By: Demi Kabaj (n9163336) Due: 30th May 2015 Word count: 1154 Table of Contents 1.0 Introduction 2 2.0 Product Analysis 2 2.1 Key Information 2 2.2 Product Category, Key Competitors and Market Leader 2 2.4 Regulations and Ethical Considerations 2 3.0 Target Audience Analysis 3 3.1 About the Target Audience 3 3.2 Influence on Decision-Making

BMW begins its long history, which stretches for almost a hundred years, in Germany. BMW had a major impact on the manufacturing of cars. Rapp needed a financial backer to do this and in 1916 he renamed the Bayerische Motoren Werke (Bavarian Motor Works). After a financial problem with the company Rapp left. When Rapp left the company Franz Josef Popp took over. He set up BMW as we know it today("BMW Early History ). In 1913 a German engineer Karl Friedrich Rapp who had been the early director

Mini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini, which is the original design-to-space concept, influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outside

market and have begun to make cars specifically targeted towards them. Some of these cars include the Nissan Cube, Kia Soul, and Ford Fiesta (http://www.prnewswire.com). Some of the top selling luxury cars come from companies like Mercedes Benz, BMW and Audi. BMW very successful model X1 SAV is likely to sell around 2,500 to 3,000 units next year. Without the X1’s contribution to the company, they would have only managed a growth of about 30%. Now Audi on the other hand also had a successful model, the

CONTENT Part A Introduction 4 Current situation analysis 5 SWOT Analysis 5 Marketing mix 6 Competitor Analysis 9 Targeting segmentation analysis 9 External analysis 10 Part B 12 Introduction of digital market 12 Approaches of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22

PRINCIPLES OF MARKETING 5.0 SWOT ANALYSIS FOR BMW The Swot analysis is a concise analytical method used to assess the strength, weakness, opportunities and threat in a company. The internal factors to the company can be categorised as the strengths and the weaknesses of the company while the external factors to the company can be categorised as the opportunity and threats. These four elements are more or less the four factors of success in a business. The swot analysis helps evaluate the strategic

History: The origins of BMW trace back to 1913 when Karl Friedrich Rapp, who was a Bavarian(well-known engineer in a German aircraft company in Munich. The company specialized in airplane engines. But it was a problematic area. He had a financial difficulties and decided to form new company owners Franz-Jozef Popp and financier Camillo Castiglioni and relaunched Motoren Werke and because Rapp was Bavarian there was a new name Bayerische Flugzeug-Werke (BFW) was formed after a short time the name

building the vehicle, they must meet the demands of both customers in the United States and abroad. The brands such as Mercedes, Toyota, Honda and BMW don 't make it easy for any of the largest US-based automakers. More and more people from the United States want to feel like they are in a luxury vehicle and with powerhouse brands such as Mercedes and BMW creating more lower end vehicles, the automobile industry in the United States is finding it hard to keep their current customers loyal. The most

Car manufacturing and distribution is extremely beneficial business that is the reason the greater part of the assembling commercial ventures are every day overhauling their business sector blend so as to take care of their clients demand furthermore coordinate the business sector rivalry. The business requires enough assets and overwhelming ventures as a source of raw materials, furthermore technological experience. Sigma Motors limited was established in 1994 in Pakistan and has been maintaining