Bottega Veneta

Bottega Veneta was established in 1966 by Michele Taddei and Renzo Zengiaro in Vicenza. The name Bottega Veneta means “Venetian shop” in Italian. Bottega Veneta prided themselves on craftsmanship. They developed a leather weaving technique called intrecciato that remains a signature of the brand. In the beginning of the 1970s, Bottega Veneta built its reputation around the irreproachable quality of their work and advertising with the tag line “When your own initials are enough" - the discretion

Luxury management Bottega Veneta Case Study [pic] Corporate 1-1. PPR PPR is French based corporation which has business area over Luxury fashion business, Sport business, book & electric product retail, online fashion retail, and movies. With regard to fashion business, it has 8 brands including GUCCI. [pic] [pic] [pic][pic][pic] A couple brands form PPR’s portfolio 1-2. PPR financial statements The total group revenue increased from €11.0 billion to €12.2 billion or 11%

old stereotype of suits during the day, pajamas at night, and comfortable-less formal clothes on the weekends. And as a result of this paradigm shift, this more relaxed attitude is being applied to suits themselves. As Tomas Maier, designer of Bottega Veneta, put it, “There’s a lot of men out there who do not need those sartorial codes. They’re not lawyers, they’re not working on Wall Street.” In recent decades the men’s suit has settled into a comfortable rut: stiff, dark, breaking just so over

noticed in the advertisements was that all four of them showcased just one woman by herself and the second pattern was that each woman had quite a bit of skin showing. In each of them they were doing something slightly different though. In the Bottega Veneta advertisement the woman is posing with her arm up and looking off at something out of the shot and her legs seem to be never ending and completely revealed. In the Ann Taylor advertisement the model is Kate Hudson and she is sitting down on a

Luxury brands should be able to effectively create some emotional connection with its customers and should not strive to please mass markets, but specifically to only those customers whose beliefs align with the brands. Beliefs go further to establish a connection than just brand values; they are more specific and consequently lead to higher diversification (Keller et al, 2008). Ferrari provides a good example of this. An Italian luxury sports car manufacturing company, according to Brand Finance

Born on September 21, 1987, Clara Alonso is one of the most famous fashion models. The Spanish model has walked down many runways including the Victoria’s Secret Fashion Show in 2008. She is 5’9 with a shoe size of 7.5. Clara currently works for Marilyn Agency. She truly amazes us all with her gorgeous green eyes and tan skin. Clara Alonso was born in Madrid, Spain on September 21, 1987. She had a normal childhood until the age of fifteen when she began modeling. When she finished her schooling

goods company. A family controlled and listed company Kering is a world leader in luxury segment of accessories and apparels.It is an ensemble of some powerful brands of the world. Predominantly Kering is into 2 segments: Luxury- Gucci, SaintLaurent, Bottega Venata, Balanceiaga, Alexander Mc Queen, Brioni, Christopher Kane, Mc Q, Stella McCartney, Tomas Maier, SergioRossi, Boucheron, JeanRichard, Pomellato, Qeelin, Ulysse Nardin, Dodo, Girard-Perregaux

flight out of LAX Kate Upton is someone we always admire for her effortless sense of style. She has a good handle on her everyday look thanks to her smart investments in the right accessories. That's why we hardly ever see her without her favorite Bottega Veneta bag, and classic Ray-Ban sunnies. But today she added another crown jewel to her accessories department by sliding into a pair of the "IT" shoes of the season-- these Gucci 'Princeton' mules. These fashion flats feature the brand's signature

because of their designs, brand names, and the qualities. People want to buy luxury products because their quality is better than target brands. For example, the brand like Bottega Veneta is known for its traditional design of leather goods; their handbags are handmade in Italy. Comparing to Bottega Veneta to target brands, Bottega Veneta’s design will not easily out of style, but target brands will easily out of styles because their designs are relatively ordinary. However, in the recent year, some

E. Market, industry and competitive analysis by company Target Audience Majority of Chanel users are female that represents modern, simplicity, elegance and class, especially from generation X and Y, but they still retain “classic” market, which is their forte. Since 2002, with the launching of Chance perfume, Chanel is targeting women between the ages 18-39. Market and Industry analysis by company In year 1999, Chanel changes its historical attitude which represented elegance and luxury. Chanel