Bottega Veneta Case Study

Francesca’s collections attracts many different demographics, but their target market include fashion conscious females between the ages of 18-35. They are mainly college educated and have a moderate to large disposable income. Their customer has a taste for classic items mixed with ethnic inspirations and seek exclusivity and disassociation from others. In a geographic perspective Francesca’s is widely available nationwide in a variety of formats such as free standing and shopping malls. They possess 283 locations in 41 states and continue to grow rapidly.

By 1955 they had a fleet of 100 delivery trucks. They were growing fast and organized their operations as ‘Grupo Industrial Bimbo’ in 1965. They were exporting their breads, crackers, cookies and other baked goods to South America, Portugal, and Spain. But the principals at Grupo Bimbo saw the untapped potential of the huge consumer market in their neighbors to the north, the United States (Thain, 2015).

This project is about doing a collaboration collection from a luxury brand for a retail brand. The project goes deeply into analysing and interpreting about marketing managment and visual merchandising. My topic is the collaboration of Acne Studios for French Connection. The end result is to create and sell a clothing line with ten different looks that represent both stores aesthetic.

At River Island, their aim is to provide stylish, affordable fashion, where their customers are able to pick up everything they need for a brand new head-to-toe look. They provide everything from going-out looks and occasion wear to bags and shoes to match at a reasonable price. By offering stylish, affordable fashion, they will gain a much larger market share than some of their more expensive rivals. Also, if the customer can use them as a ‘one stop shop’, it will mean that River Island benefits by having less competition and therefore, a higher turnover.

Gucci is one of the most powerful leaders in luxury fashion market. Gucci is founded by Guccio Gucci in 1921 in Florence, Italy. Now, Gucci is the part of Gucci Group and Pinault Printemps Recloute (PPR). The globalization of the fashion environment and boost in the western economies transform Gucci from a small Italian company in to large luxury fashion brand in global level.

Another challenge for Louis Vuitton is the market and brand dilution as it has already entered and successfully fit in the Japanese market. The products have already maintained the “acceptable” group, and the company has become to feel difficult to increase the revenue. The figure provided in the case showed that nearly half of the Japanese have Louis Vuitton-monogrammed items by the time of 2007. This seemed to make LV prevalent but not luxury any more. To maintain its brand image, it is

Revenue: Net sales between years 6 and 7 demonstrate a 33.3% increase or an increase in approximately $1.5 million.

On average, a woman starts wearing perfume at the age of 12. We can identify two big age categories of women:

Vincor International goal is to become one of the top five wine companies in the world in terms of earnings. In order to attain this goal they have implemented a corporate strategy that focuses on using their existing powerful position in market to help them developing sales, marketing, distribution capabilities on an international scale. The strategy also includes acquiring new wineries and wine brands in new emerging region in the wine market also called “New World regions”(Vincor, 2005) throughout the world.

In comparison, Brown-Forman’s sales come from outside of Europe and the US is approximately 18%. In all fairness to Brown-Forman though, international expansion was never a focal point until recently, after which sales outside of the US and Europe grew 70% over the past few years.

Specializing in original designs, detailing, and duplicate work, they have something suited for every taste. They consistently deliver gorgeous, priceless work, including:

The company that I have chosen is Forever 21. Is a company that sells clothing and accessories in multiple countries across America, UK, Asia, Middle East and China. First, the store was called Fashion 21. The founder reinvested his success by opening new stores every six months eventually changing the name to Forever 21. It is a private company.

The “commercials” at La Coruna have great discretion in deciding what clothes would be designed and produced, unlike other companies which use a small elite team for design and production.

Prada raised US$2.14 billion from a Hong Kong IPO in June last year. That was around a fifth less capital than the company had planned for. As things transpired, retail investors were put off by the prospect of Italian capital gains and dividend taxes, which they were liable to pay (even though the listing was in Hong Kong).

INTRODUCTION: Gucci is an Italian fashion luxury brand, owned by French group- Kering. Gucci is one of the leading luxury fashion brands and has a total of 525 directly opened stores worldwide(as of 2015).