When People Talk About The Word “Fashion,” It Automobility

“Every generation laughs at the old fashions, but follows religiously the new.” (Fashion Quotes 1) The words once spoken by Henry David Thoreau are politically correct. People often look at Elizabethan‘s choice of fashion and ridicule everything about it from the hair, down to the stockings. As it appears, fashion has always been a broad topic of discussion in the world. Whether it is NY Fashion Week or a Macy’s fashion show, fashion is something that has always been an eye catcher. Fashion has been around for many years, and whether we know it or not, Elizabethan fashion has influenced the way modern fashion is today.

"It is a language of signs, symbols, and iconography that communicate meanings" (Thomas 2004). When referring to fashion, I am not just referring to material clothing, but jewelry, hairstyles, piercings, tattoos, etc. They are ways to indicate occupation, gender, religion, sexual availability, class, wealth, etc. At a fundamental level, clothes serve as a bodily covering, for warmth and protection. However, much more than this, in putting on clothes we produce an image of ourselves.

Ever since their invention many centuries ago, clothes have been used as a way of communicating. The message communicated relies on a number of factors including the social background of both the communicator and the receiver, and the context in which the message is communicated. Although at times the exact message or symbolism one is trying to portray may not be clear, it is evident that clothing has long been embraced as one of the best ways to project one’s desired personal image to those around them.

We come across many different cultures and fashion in our society. Some may indicate that the culture influences one’s fashion while others may oppose and state that each aspect stands alone. Fashion and culture fall into the following identity categories: chosen and assigned. Culture affects many parts of an individual, in some cases you can determine an individual 's culture by their speech and clothing; in addition to traditions and the environment in which they were raised. Whereas fashion may be impacted by culture and tradition, but it may also not interact with culture at all.

Fashion is everything to society and the media. The fashion industry has transformed into a necessity in the life of people. Everyone wants to look good, feel fabulous and feel as if we belong with everyone else. The envy and desire to wear certain things and look a certain way all come, from wearing the latest fashion handbags, accessories, dresses, shoes, and the list goes on. But, when is considering fashion into an individual’s life going too far to the extreme? Many do not consider the whereabouts of fashion materials and how the environment is affected by the mere existence of certain garments. Some may believe these objects grow on trees. But that is clearly not the case. Even though it would be nice. The fashion industry as a

Fashion reflects the attitudes of a society more than any other art form. Like art, fashion is a material record of the ideals that swayed the nations at the time of their creation. Through examining the styles, and tastes of a particular era, we can realize where the interests and priorities of a time lie. As Frank Parsons wrote in his 1920 study, The Psychology of Dress, "There is surly no better field in which to trace the devious paths of human thought than in that of clothes, where man has ever given free play to self expression, in a way which, thought not always a credit to his intelligence, is yet quite true to his innermost self, whether he will acknowledge it or

The fashions of the past 100 years greatly differ from the styles of the present. Some of the trends of the trends of our generation were inspired by those years, while others remain out of style. Our fashions are not only brought back from the past, but some are brand new ideas fashion designers create. Fashion is an alternating compilation of styles that suffice diverse people and contradistinctive times. Fashion can be considered an expressive art, with the human physique as its canvas, and as a symbolization of one’s class, employment, imagination, and emotions.

The fashion industry is rapidly growing and constantly generating new fashion trends almost weekly. Fashion for some may seem ridiculous and unnecessary; but fashion is not just a meaningless usage of article of clothing or farcical materials sew together for coverage. There is more to fashion than meets the eyes, fashion is precious and significant. It is a reflection of self-image, it speak the ream about who we are and how we review ourselves. Not only is fashion the reflection of self-image but also the reflection of our history as Coco Channel have said, “Fashion is not something that exist in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” Fashion

This expansion demonstrates how the luxury industry is now run by massive corporations whose focus is only on growth, visibility, brand awareness, advertising, and most importantly, PROFITS! With growth and expansion, has come a decrease in quality and rarity. The luxury garments produced are mostly not handmade but are even outsourced to large factories in places such as China and Turkey. Also, to meet quarterly turnover projections, “designers churn(ed) out increasingly trendy collections of clothes, handbags, and shoes.” (Thomas, Pg. 246) With hundreds of new stores around the globe the surplus of designer labeled merchandise is immense hence, the proliferation of outlet malls.

During our life we construct many different identities of who we want to portray ourselves as to the rest of society; fashion plays a vital role in generating who we are. With the ideas from Storry and Childs they state that “the way that we dress can either serve to confirm or to subvert various facets of our identities, such as our gender,

Fashion has been a prominent aspect of a woman’s life throughout time. Women of different times and cultures have turned the routine of picking out clothes and putting together different ensembles into a sort of art, or a way to express and promote themselves. Many women also see fashion as part of their identity, or a way to manipulate the way people see them. What a woman wears can drastically change the way society views her - it can increase her chances of getting a job, or make her gain respect (or rejection) from her peers (Sika n.p.).

Cunningham (2016) defines fashion as the manner of dressing that is accepted as being in style. Fashion can segregate people from one another simply by the style you wear or the color you have on. The different style of fashion represents people character in life. Fashion makes many people immune to different change in society. Fashion reflects and has influences on the people you tend to interact and associate with because of the different fashion of clothes you wear. The different fashion of clothes is a form of self-expression. Fashion can tell who you are and what types of styles you like to wear. Fashion has made society believe what is popular in stores is fashionable. Fashion can also include hints about people wealth, religion, and social status. Fashions bring out who you are based on what you

“BEFOR I CAN TALK TO YOU, PEOPLE SHOW THEIR SEX, AGE, CALSS, POSITION, WITH WHAT THEY ARE WEARING. ALL THIS IS REGISTERED UNCONCIOSLY“ Those words said by Alison Lurie in the language of clothes (1992), reflect perfectly the main point of my research. The society we are now living is an extremely conscious society regarding body image and the way we are presented to the exterior. We found an obsessive trend on wanting to look like celebrities by having certain items or looks and in relation to that a fear of not being percepted the tight way. This is where we found relation to how clothes are part of a conversation we haven 't started and are a form of expression. As there will be explained further on, we use clothes as a sign of our identity,as a way of representing ourselves and stand out from the crowd and also influence on how we appear in front of others making them (clothes) a huge part of our non verbal communication. This essay will discuss the ideas behind self -expression and the role of clothes has changed in that mater thought time.

To gain knowledge of how we communicate to others through the way we dress, we have to first understand what identity is. Identity is what we choose to represent ourselves as, be that a gender identity, a sexual identity; it is completely up to the individual as a person to make that choice. Identity forms the basis of one’s pride and being accepted socially only adds to that ego and integrity. The psychology of the matter is the way we dress is more or less based on our moods, habits, inspirations, past, present and future. The character of a person is reflected in the way that they dress, Clothing can act as a simple glance into someone’s life, as we are already know that different clothing can represent different means of culture; Clothes are used a language to communicate with society and to commonly let them know what you want to be viewed as.

Considering current market condition, customers’ increasing aspiration for social approval by sorts of luxury brands has generated an environment of counterfeiting. In recent years, the value of counterfeiting products, which are traded, is expected to grow to $450 to $650 billion by year 2015. Based on statistic data, fashion is taking the greatest proportion of counterfeiting product in Italy in year 2008 (shown in Table I). Besides, since luxury brands like Prada are also producing and selling watches and perfumes etc., the counterfeit product of luxury brands is much more than the value of counterfeit of fashion. It is obvious that counterfeiting products have been growing into a significant threat to luxury products. The category of Prada can be also found in Table 1 below, ranging from Fashion, IT product, to even Toy.