Carlos Ghosn

Carlos Ghosn is the current President and Chief Executive Officer for Nissan Motor Corporation. He was hired into Nissan in 1999 as their chief Operating Officer and was appointed CEO in June 2001. Ghosn became the Chairman and CEO of the Renault-Nissan Alliance in 2005. He is, “the first person to run two global Fortune 500 companies simultaneously.” (Carlos Ghosn President and Chief Executive Officer Nissan Motor Co., Ltd, 2016) He graduated with an engineering degree from Ecole Polytechique in

This report is based on the business analysis conducted of the Nissan Motors and the Japanese automotive industry at the time Ghosn was appointed as CEO in 1999. The analysis of the strengths and weaknesses along with the opportunities and threats to the company are evaluated and it is presented using the SWOT framework. SWOT framework is mainly used for the assessment of the Micro environment of any company and hence it is very useful here. Apart from this assessment, how this company how managed

from this assessment, how this company how managed its weaknesses in order to compete in the market is also considered in this report based on its importance in the business analysis. Evaluation of the business objective new vision and mission that Ghosn set for company and how these are incorporated in the business profile is also included in this report. Business Analysis using SWOT Framework: In 1999, Renault purchased a controlling enthusiasm for Nissan at 44% of the shares. This merger brought

Nissan Motor Company Ltd is a Japanese multinational vehicles producer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been a partner of the Renault–Nissan Alliance, a French automaker. Carlos Ghosn is the CEO of both organizations. Nissan was the 6th biggest automaker worldwide behind Toyota, Volkswagen, General Motors, Volkswagen Group, Ford and Hyundai Motor Group 3 years ago. This car brand has been prominent in different parts of the world for decades. To sum it all, the Renault–Nissan

The Renault-Nissan Alliance was signed on March 27, 1999. The 2 companies jointly announced that three French executives would be appointed to Nissan’s board of directors: 1. Carlos Ghosn, the executive vice president at Renault was named Nissan’s COO 2. Patrick Pelata, the senior vice president of vehicle development at Renault was named executive vice president of product planning and strategy 3. And Thierry Moulonguet, the senior

Q1 1. INTRODUCTION Product Life Cycle Management (PLM) is a systematic approach in which the series of changes that occurs through the inception point, design to the ultimate disposal point of the product. PLM integrates the data at different levels of processes of the product through which it provides useful information to the manufacturing enterprise for its future extended purpose. Advantages of PLM 1. Effective and efficient production of product 2. Decrease in the lead time 3. Reduction in

Not only that but also the wrong policies of Nissan had pt it into so many troubles. The higher management and the owners themselves the problem and eventually it was at a stage where the companies get bankrupt. But Carlos took the charge at the same

"SWOT "analysis is a sort of investigation that is often organized by business individuals to measure their business working growth. It is a substantial analysis that processes four features which touches the business, two from the features are interior and can be measured by the business persons while the additional two are outside features and can merely be documented so that business persons can deal therefore. SWOT refers to Strengths, Weaknesses, Opportunities, and Threats". (Menon, A. et al

Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company's core business. Nissan was now breaking the cultural norms of keiretsu investments. Cutting down costs was just the first

I. Generating Value Evaluate: According to the case study Nissan has a pacific product line compared to its competitors. Nissan uses a build to stock method for some models of vehicle, while the rest of the methods of vehicle are building to order. This style of operations management should save the company money. There is an example of this found in the Nissan case study on page 4. Assess: Nissan is achieving a competitive advantage by maintained a simplified product line compared to its competitors