Carsharing

Marketing Research Plan Proposal U Drive Transport Amy Burman Kaplan University, MT219 Marketing Professor Kathryn Kelly Marketing Research Plan Proposal Introduction U Drive Transport (UDT) is headquartered in Chicago and is a car sharing business located in over 20 major city centers and employees over 500 people. UDT serves densely populated urban areas where consumers tend to feel burdened by owning a vehicle. Consumers are able to subscribe to UDT on a yearly basis, anywhere from

1. Evaluate this potential venture and the progress Chase has made. Zipcar idea has begun in 1999, while Anje Danielson returned from her Europe trip and bring the Car Sharing business and share it with Robin Chase. When the two cofounders started working on the business concept and business plan, they looked at all aspects of market and checked if there is place for them in the market. Based on their market analysis they found out that the concept of car sharing is a niche in the US market and

Zipcar 1. Company: Zipcar has great potential to meet needs of urban consumers. An analysis of the company’s strategy, its potential customer market, and its financing needs shows us that while Chase has been great at researching and identifying a potential multi-million dollar business, her ability to raise funds, manage operations, and grow the business at speeds required to keep the competition at bay is in question. Competition: There are no large competitors for Zipcar with only two other

Questions to Consider: Assignment Questions: (1) Zipcar is a membership based car sharing company which has innovated the way car sharing service has ever been used in the past. It has a distinct brand image is straightforward and has no string attached service. It saves the customers from the bureaucracy that customers have to suffer through traditional car rentals and the cumbersome paperwork which they have to go through every time they make a trip to car rental counter. Zipcar members use

Abstract/Summary This case is about a global car sharing service that lets you rent cars at your convenience. Zipcar started in 1999 when its European founders brought their idea of a car-sharing business to America, and has since partnered and expanded its business in many different countries such as Austria, Canada, France, Spain, the United Kingdom, and the United States. Zipcar’s major marketing strategy focuses on making transportation more convenient to urban life, rather than just making

Case Assignment #1 1. Zipcar motivates its customers and partners by truly addressing their needs and wants from a company like theirs. For example, customers want something that will save them money. Zipcar’s solution to this is an affordable way to use a car that’s much cheaper than buying your own car. It cuts out the need to buy insurance, maintenance, gas, parking, and the general cost of the car. Cities want to cut down traffic and congestion. By using Zipcar, people tend to drive fewer

When a company requires funs, they usually do so in a form of a bond or a stock, for Enterprise however, that is not the case. Enterprise Rent-a-Car is a private company that does not have any stocks or bonds. Instead, Enterprise focuses on its external sources of equity. A domestic equity offering is offering the US which would be the home country, funds in terms of dollars. “Any funds transferred to subsidiaries have to be converted into the subsidiary’s local currency” (Madura). Being that Enterprise

Enterprise Rent-A-Car is one of the largest car rental companies in North America. It specializes in providing customers temporary or a replacement vehicle. Jack Taylor founded the company in 1957 where he started Enterprise Rent-A-Car as an Executive Leasing Company with only seven cars. The company began leasing cars for longer periods. Later on executive leasing launched itself as a short-term rental operation with 17 cars plus a car sales division. That’s when the company changed its name

[Case: Zipcar] Zipcar’s SWOT and financial analysis a) Strengths Firstly, Zipcar seized 80% of US market share, making it the strong player in the market. Secondly, as the company is able to acquire its competitors (Flexcar-US, Streetcar Ltd-UK), they can reduce the competitors as well as gain those market shares and customer bases from those 2 companies. Thirdly, Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility, make it available close

Crete is one of the most-visited and explored tourist destinations in Greece. It is the largest island in the country and the fifth-largest in the Mediterranean Sea. Tourists from all over the world come here to admire the remnants of Brazilian civilizations and explore the impressive mountainscape, exciting beaches, fertile valley, and steep gorges and to become a part of the island’s rich gastronomic culture. For people of Greece, Crete is a small universe teaming with treasures and beauties that