Celebrity

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    argue that America’s fascination with celebrity worship can be just as damaging, if not more so, on a social level, than drugs and alcohol. Celebrity worship starts early in life, even as children. As kids, we fantasized about being G.I. Joe or the latest Disney Princess, and a few years later we shifted from fantasy to reality, now looking up to the latest celebrities like Justin Bieber, Ariana Grande, and Miley Cyrus. Today’s society is obsessed with celebrities and it’s not a good thing. I agree

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    As defined by Merriam-Webster Dictionary, celebrity is "the state of being famous or celebrated". The concept of celebrity has changed because of technology. Today's celebrities use social media such as Facebook and Twitter to expand their fan bases and fame. While these internet resources are new, using technological advancement to achieve celebrity is not. New technologies have always broadened celebrity by enabling creative individuals to access new audiences. The invention of radio, motion pictures

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    Celebrities and athletes are influential to many around the world, however, that does not mean they are a positive influence. Many of these celebrities and athletes do things that the everyday person would be penalized for, yet are not held accountable when they should be. These celebrities and athletes tend to find a way around the law to either lessen or avoid repercussions. They have the power to influence fans to do good or bad. Although, these celebrities and athletes truly are extremely similar

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    Literature Review In celebrity culture, celebrities use social media as a tool to build relationship and stay connected with their fans. Young and Pinsky (2006) make a claim that celebrity culture has generated a curiosity about celebrities’ personal lives. Adding on to this research, Marshall (2010) states that celebrities are willing to reveal their personal lives so that they can gain more followers. He also shows that celebrities reconstruct their profile for online personal branding by uploading

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    and third world problems, but also the public’s personal issues as well now. Sue Jozui, in her passage, sharply projects that celebrities endorsing products in advertisements is undermining to consumers and that laws should be established on advertisements. The author supports her altercation by first exploring areas in advertisement that exerts the misconception of celebrities. She continues by affirming how a celebrity's usage in an advertisement should not be something the companies see as compelling

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    Celebrities and consumers alike have evolved thoroughly throughout the years, which has led to them overlapping quite exponentially. Personalities are interlinked majorly with consumers since without the other; the other would cease to exist. This is evident as celebrities livelihood relies completely upon the consumer culture of citizens, which is what makes them famous, and gives them that celebrity role. Whilst this is apparent, the links involve As stated by Graeme Turner in Understanding Celebrity

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    Celebrity: (noun) 1. A well known person. 2. Fame, being famous. No doubt every simian tribe of hunter-gatherers had their local celebrities: the woman who gave birth to quintuplets, the boy who swallowed a porcupine and survived, the man who wrestled with a tyrannosaurus and... well, he probably would have died, but celebrity status would have been applied posthumously.  If, however, the man wrestling with a Tyrannosaurus was a modern Hollywood celebrity, not only would he have lived

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    1. Introduction 1.1 Background Endorsements have become universal and especially if we discuss about celebrity endorsement. Marketers often scrap over celebrities for a chance to use their name. This need for standout actually means that advertisers and marketers are finding new approaches and findings to maximize the appeal of celebrities. Some does work, some fail, some are unproven. Regardless of whatever approach, the endorsement has to be credible and authentic. And in an era when brands&

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    Today’s celebrity role models are debated as being inspirations or as discouragements to today’s youth. Celebrities have the tendency to cause bad behavior or promote a worthy cause that need more support. Some believe that these celebrity role models lead to horrible effects on today’s youth by leading dreadful examples. Others believe that celebrities should be role models as they give motivation for future generations to come. In general, the public figures that we see today do not make good role

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    We love to indulge in the celebrity gossip of pop stars, actors and reality television personalities. We thrive on their drama and so does the media. But do these pop stars and reality television stars influence society negatively or positively? Are they good role models for young people? Definitely not. Hollywood celebrities are not good role models. A role model is some we look up to and aspire to be like. Young people are greatly influenced by the poor behaviour of smoking; drinking and even

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