Charles de Lauzirika

1 GROUP (UP TO 2 PEOPLE) WEB ANALYTICS ASSIGNMENT #1 (50 POINTS) DUE DATE: Wednesday, 2/17/2016  This assignment will analyze the data (AirFrance.xls), interpret the results, and make recommendation from the Case: Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search (KEL 319). Please read the case first and follow the instructions in the following very carefully to do this assignment!  Please do the following analyses using the data in the “DoubleClick” sheet

France I may have looked like a lost tourist, but I wanted to experience all that France had to offer. All international flights require a final check to ensure that you have proper documentation to be in the country. The customs station in the Charles de Gaulle airport had armed men every five feet, which is very intimidating to a tourist. The customs officer did not ask me any questions and did not even look at me to see if my