Chipotle Mexican Grill

Chipotle Market Segmentation and Product Strategy Introduction Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market. Market Segmentation Analysis Chipotle Mexican Grill is a fast casual Mexican

In Julie Jargon and Jesse Newman’s article, “Fresh Ingredients Came Back to Haunt Chipotle,” the authors discuss how Chipotle is phasing their way out of a major decline in their company. Chipotle is a chain currently suffering due to health safety issues, and because of this their sales have dramatically fallen. Chipotle was once a leading company, as the article notes: “Steve Ellis built Chipotle Mexican Grill Inc. into a restaurant-industry leader by playing offense, brashly touting fresher and

Millennials are busy so the quick service at Chipotle is enticing and they are a more health conscious generation so they enjoy the organic food at this chain restaurant. They are willing to spend some more money so they do not have to sacrifice quality and health. The freshness and mexican flair of the food along with the modern and trendy restaurants make it appealing to this group. This health conscious group had a need for healthy fast food and Chipotle came to the rescue and is now a staple in

Chipotle is classified as a fast-casual food restaurant. Chipotle is one of the most popular fast-casual food restaurants and is growing in popularity more and more daily. Chipotle has achieved popularity by; having a small menu, requiring quality staff, using fresh produce, using non-GMO meats, and not allowing franchises. “One of the keys to Chipotle’s success is its small menu. A smaller menu has three benefits. First, since Chipotle only stock fresh ingredients, there is always a chance of food

Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In analyzing the predicament

Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In analyzing the predicament

There are also plenty of other restaurants that include: Baja Fresh, Taco Bell, Qdoba Mexican Grill, Chevy’s Fresh Mex, and Chipotle Mexican Grill. Mexican influences are not the only characterization of Californian cuisine. California is a huge melting pot of different cultures, which not only reflects in California culture but also in cuisine. The population of California

The 4 Cs of the marketing environment: Company: Since its IPO nine years ago, Chipotle has grown its enterprise to over 1700 restaurants, 45,000 employees and an annual revenue of $4 billion which has enabled it to capture over 10% market share (Brennan, 2014) in the Mexican food category. Chipotle is a major player in the fast-casual segment that it helped to define years ago. The company started as a disruptor in a mature fast food industry, competing with mainstream low-cost rivals like Taco Bell

Founder and Co-CEO of Chipotle Mexican Grill Restaurant, states that, “Our focus on our unique people and food culture has created an impressive demand for a restaurant experience that is redefining fast food for the better.” This statement from Ells displays the foundation of Chipotle Restaurant’s success with their fast casual brand. This industry has grown 550% since 1999 due to customers seeking out fast yet healthier alternatives for their lunch and dinner (Ferdman, 2015). Chipotle opened its first

all legal standards and the requirements are significant”.(p.264) As mentioned in their code of conduct, Chipotle believes in these values because they make good business sense and are they are the right thing to do.(Anti-Discrimination and Harassment Policies)(2013). Following the Code of Conduct In order to ensure that employees are following the code of conduct, Chipotle could observe employee behavior by installing cameras in their businesses. They could also give employee