Colgate Palmolive Essay

that their risk level is roughly the same. The P/E ratio for Procter & Gamble is 19.70, for Colgate-Palmolive it is 19.93 and the P/E for Unilever ADRs is 21.06. For Johnson & Johnson it is 17.86. This is a fairly narrow range, and the closer that CPI is to these companies the closer it should be in terms of its P/E. CPI's price/earnings ratio is 14. The beta for P&G is 0.44, it is 0.43 for Colgate-Palmolive and for Unilever ADRs is 0.78. For Johnson & Johnson it is 0.53 (MSN Moneycentral, 2012)

to prepare this project report on “COLGATE”. We would like to thank our project instructor , Prof.Varisha Rehman, for continuios help and support on the matter in this project.I would like to thank my colleagues for their valuable suggestion and input in making my project. COMPANY PROFILE Company name Colgate Palmolive Ltd. Date of Establishment 1937

The current share prices and expected returns of Apple, Cisco, and Colgate-Palmolive are, respectively, $500, $20, $100 and 12%, 10%, 8%. a. What are the portfolio weights of the three stocks in your portfolio? b. What is the expected return of your portfolio? c. Suppose the price of Apple stock goes up by $25, Cisco rises by $5, and Colgate-Palmolive falls by $13. What are the new portfolio weights? d. Assuming the stocks’ expected returns remain the same

Colgate Max Fresh: Global Brand Roll-Out Executive Summary The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would

Moving average will not give an accurate prediction for other less established products, as it gives recent data more importance. A product like Colgate tooth paste which has established itself over the years can afford to adopt Moving Average Technique to arrive at a quick forecast, as the input data would not vary much over a considerable period. However, for more important strategic decisions the

leading to Colgate Max Fresh's success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF's adaptation strategies in China and Mexico. From a global CMF perspective, what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide

Triclosan is a chemical found in many common household, “down-the-drain” products. Wastewater plants remove between 67 and 99 percent of the triclosan found in the water. The treated discharge water then gets poured into lakes, allowing the remnants and byproducts of the chemical to contaminate the water. This is extremely harmful to freshwater ecosystems because triclosan disrupts the aquatic food chain because it is highly toxic to algae, a major part of the food web, increases resistant bacteria

A. Natural Environment i. Physical Resources. o The company has the largest share (approximately 75%) of the sodium bicarbonate capacity in the United States. and is the largest consumer of baking soda as it fills its own needs for company-produced consumer and industrial products. Case 35-10 ii. Wildlife o Animal feed producers use sodium bicarbonate nutritional products predominantly as a buffer, or antacid. o For dairy cattle feeds and make a nutritional supplement that enhances milk production

Positioning Colgate produce variety of oral care products and one of the factor that cause Colgate to success in the market is positioning. In this case, Colgate positioned themselves as number one recommended by dentist worldwide. Each of the Colgate’s toothpaste positioned differently in the market. Colgate Total 12 positioned itself as unbiddable protection for healthy mouth which provide 12hours protection against bacteria. It claimed that it is the only one product that reduces bacteria that

to form another option himself which is to venture into the toothpaste industry. With the help from a Japanese company and $20,000, Hapee toothpaste was born. In less than 20 years, the advances of Hapee into the market threatened the two giants, Colgate and Close-Up. And in 1996, they successfully took control of more than 15% of the market. At around 2007 to 2008, a project lead by the Senior Marketing Manager of Hapee Toothpaste at that time, Mr. Jun Amistoso, in which the company launched a campaign