KRAFT Group Report Report on the appropriateness of iD gum for teen market Chandra, Hafizhah Executive Summary The purpose of this report was to evaluate the appropriateness of the recently launched iD gum brand for its targeted market, teenagers and young adults. Research for this report included reviews of several marketing literature from journals and books, study of relevant psychological issues for the product and its target market, and several statistical data related to the target
Developing Policies Which Optimize Long-term Service Sustainability for Vulnerable Infrastructure Kevin L. Clark, Auroop Ganguly Abstract— The Mission of the U.S. Department of Transportation is to ensure all Americans are served by a fast, safe, efficient, accessible and convenient transportation system that meets the nation’s vital national interest and enhances the quality of life today and in the future. The airport and National Airspace System (NAS) play a key role in achieving this mission
Exploring the use of e-shopping and its impact on personal travel behaviour in the Netherlands ABSTRACT The Internet makes it possible to conduct activities, such as working and shopping, without travelling to activity places. As e-shopping becomes popular, it can fundamentally change people's travel behaviour. In this study we have used a literature review, an Internet survey of e-shoppers, and the Netherlands National Travel Survey to analyse the possible impact of e-shopping on travel behaviour
Sweden Got to India [pic] By the team: Ms. Valerie COSTE (France) Mr. Amaury BOULANGER (France) Ms. Katia BASKOVA (Russia) Ms. Eugenia TEUSKKINA (Russia) Mr. Brian WICK (Canada) President of Brooklin Bulletin Signs and CustomPrinting.ca University of Tampere, FINLAND, 27th November 1998 [pic] Executive summary • How will be the IKEA’ products and services into the Indian market? What adjustments are or will be necessary to entry in the Indian market of furniture? ( culture,
University of Halmstad School of Business and Engineering Bachelor Degree A creation of competitive advantage by using differentiation of company’s strategy actions. The case study of IKEA Sweden with experiences on Chinese and French markets. Dissertation in Marketing Credit point level – 10 ( 15ECTS) Supervisor: Venilton Reinert Authors: Landry Capdevielle Min Li Paulina Nogal Halmstad, 23rd of May 2007 The table of contents Introduction............................................
the ‘Oxford of the East’, a legacy which came into prominence on the establishment of the University of Pune in the year 1949 (Hindustan Times, 2012). The city truly justified itself as the cultural capital of Maharashtra with its strong connections with the work of arts, music, theater and literature (Hindustan Times, 2012). Pune, being an educational hub of India by having one of the India’s oldest University (Maharashtra Tourism, 2013), has now been transformed into a major manufacture and production
prof. dr. ir. M.A.J.S. van Boekel, Wageningen Universiteit, Nederland prof. dr. K.G. Grunert, The Aarhus School of Business, Denmark prof. dr. C.M.J. van Woerkum, Wageningen Universiteit, Nederland prof. dr. J.P.L. Schoormans, Technische Universiteit Delft, Nederland Dit onderzoek is uitgevoerd binnen de onderzoekschool VLAG (Voeding,
Research . Erik Mooi l Marko Sarstedt A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics Prof. Erik Mooi VU University Amsterdam Marketing Department De Boelelaan 1105 1081 HV Amsterdam Netherlands emooi@feweb.vu.nl Prof. Marko Sarstedt Ludwig-Maximilians-University Institute for Market-based Management Kaulbachstr. 45 80539 Munich Germany sarstedt@bwl.lmu.de ISBN 978-3-642-12540-9 e-ISBN 978-3-642-12541-6 DOI 10.1007/978-3-642-12541-6