Department store

instead of wearing traditional under wear. Nundies sell its product through different channels but mainly through women’s specialty shops which counted 242 in 2007. It also distributes its products online at its official website as well as many other store websites. The main purpose of Nundies is to offer women who dislike underwear a convenient and comfortable product. The biggest advantage for Nundies is that there are only substitute products available in the market,

pottery and jewellery. Problem Definition Lancers current problem as a company is deciding whether they want to reposition themselves. Being a part of such a specialised and particular market makes repositioning a higher risk for them. A department store has approached Lancer with an offer that would increase annual revenues by $4m but would require the organisation to mass

entering a Nordstrom store, “customers were greeted with a selection of both shoes and fine apparel” (Nordstrom Employee, 2006). Now for the first time in history, Nordstrom offered a diverse product mix, something no other competitor offered. In 1971, under the third generation of management, the company decided to go public. Two years later Nordstrom reached a critical point in its business, surpassing $100 million in sales, making it the largest volume specialty store on the west coast.

shoppers employed by department stores allowed the ability to develop a system of promotion. By applying a range of key methods concerning payment, customer service, target audiences, the atmosphere, and visual merchandise, businesses have been enabled to rapidly increase their sales since the introduction of the department store. Hence came a new model of consumerism, of which is still relevant in department stores to this day. Before the giant emporiums of the early department stores were introduced

Hudson Bay’s Company is the oldest department store in North America. It is Canada’s iconic department store which was founded in 1670. The Hudson’s Bay Company began with fur trading. After fur trading lost significance, the Bay had followed a different direction to create stores with a large variety of items. It did not take long for Hudson Bay to establish their department stores across Canada. Target Market The Hudson’s Bay Company is higher end department store that offers high quality items

Desire has helped build and form what we know today as the modern department store. The idea of wanting something you don’t already have has continually been a driving factor of modern consumerism. Many aspects have influenced consumerism and desire; visual displays within the large windows of department stores have constructed the way in which we desire and consume goods. A window display works by drawing a consumer in towards a store showing them items that they do not necessarily need but have a

INTRODUCTION Macy’s, America’s leading department store retailer, has a rich history dating back to 1858 when it was started off as a small dry goods store by Rowland Hussey Macy 's. At come that time, no one would have guessed that the store would grow on to become one of the largest department store retailers. However, it was not all success in the initial period and after some failed retail ventures; R H Macy’s continued hard work and grit paid off with the launch of R.H. Macy & Co. Sales

(Type of Retailer/Characteristics) Nordstrom’s is classified as one of the biggest U.S. department stores. Along with Sears, Macy’s, and JC Penny’s, Nordstrom manages each department in their stores as an individual buying center. Every group functions separately from one another, and is administered by a buyer who is in charge of all varieties and styles of merchandise sold. Promotions that can be used in the stores are included, as well. “The company has also benefited from a new computerized inventory

kinds of shops in every town or city, but most of them have a food supermarket, a department store, men's and women's clothing stores, grocery, bakery and butchery. As for my family, my parents like to do shopping at big department stores and supermarkets. As a rule, they sell various goods under one roof and this is very convenient. A department store, for example, true to its name, is composed of many departments: readymade clothes, fabrics, shoes, sports goods, toys, china and glass, electric

Planning Brief History Macy’s was founded by Rowland Hussey Macy in 1858 in New York City. Macy's stores target the middle-to-higher-priced market, offering women's, men's, and children's clothing and accessories, housewares, home furnishings, and furniture. After its merger with Federated Department Stores, the company became the largest department store company, operating more than 850 department stores across the US. The company primarily operates in the US. Macy's is headquartered in Cincinnati