Diamond cut

Findings of Fieldwork – Interview analysis When conducting our interview, we separated the questions based on our marketing research objectives. We felt this would be the best way to sort through the information so we could best address our objectives. To investigate the motivation behind women buying fine jewellery We decided that it was first best to determine the frequency with which respondents wear jewellery, which gave us an insight into the frequency of jewellery use in the target market

ring being a diamond one. A popular way of selling an engagement ring by telling the consumer where they should buy their engagement ring. The engagement ring, specifically ones with diamonds, is an interesting concept that is known as a widespread tradition. One compelling notion is that a person has to spend three months’ salary to buy one is also compelling. Some people would say that to be truly considered engaged you would need to have a diamond. They also believe that diamonds are forever.

DeBeers’s Diamond Dilemma: A Case Study Introduction The DeBeers’s group of companies is a leading diamond exploration, mining, retail and trading company that was founded in 1888. The organization has its headquarters in Luxembourg and has mining agreements in close to 30 countries inclusive of the world’s leading diamond producers such as South Africa, Botswana, Canada and Namibia (Cadieux, 2005). The company enjoys one of the leading market shares in the natural diamond industry with a current

conducted by Economic Times. While Titan is ranked at Number 4, Sonata increase their rank to 86. Titan is ranked number 1 in the consumer durables category. • Jewellery Division of Titan Industries Limited won the Eight Annual Madras Management Association award on Managerial Excellence for Manufacturing sector. • Titan Industries bagged 24th position across all industry categories and 1st position in the Retail Industry category in the Economic Times – Great Place to Work Institute study. The survey

customers. Besides that, Blue Nile has also provide well educate information about diamond and rich information online shopping experience for new customer to increase consumer knowledge to increase their internet traffic too. 3.2 Generic Competitive Strategies use by Blue Nile Generic

being rich in natural resources like diamonds. In different countries, diamonds have a different connotation. In most western countries, diamonds are associated with royalty, wealth, and abundance, but in most African countries, diamonds mean bondage, greed, and terror. In present day African countries, there is an influx of diamonds that are supposed to drive the economy, but they often hinder the economy and cause vicious wars. Often times, these very diamonds fund the wars that are ultimately detrimental

Discovery of Diamonds Most all of the world has had a love affair with diamonds. They are sparkling, mesmerizingly beautiful and considered rare gems. Yet, if you knew the history and the blood that is shed over the 133 million carats of diamonds mined each year, you would probably never buy a diamond again. Diamonds have been considered valuable since they were found. To understand the diamond industry we must first look at when they were discovered and where they are mined. Although, the first

POV ANALYSIS #1 De Beers Diamonds Corrin Wigren 10/10/11 Situation: The De Beers name has always been synonymous with diamonds due largely impart to the fact that in order for anyone to deal in the diamond business, at some point they will have to deal with at least one of our subsidiary companies, retailers or distributors. De Beers owns 43% of the worlds’ market shares of rough diamonds, but this is way down from the 80% we were at in the 80’s. The diamond demand is at the mercy of an

Diamonds, gems and Jewellery have been a part of the Indian civilization since its recorded history, the significance of the gems and Jewellery industry in the Indian economic scenario is a development of the last three or four decades. In 1966-67, the export turnover of the Gems & Jewellery industry was just Rs 220 m representing a 3 per cent of total merchandise exports. However, it has now grown to become one of the leading export oriented industries in India recording an export turnover of around

Component 3 Threat of New Entrants It is not easy to getting started in the jewelry industry and a new company will have to take into consideration three important factors: capital, strong supplier relationships, and reputation. Jewelry companies have high capital requirements in order for them to compete in this industry. For new companies coming into this industry it may prove hard to obtain the necessary capital requirements to sustain the business. Next, a new business will have to worry about