Diamond cut

1. Determine Facts • Diamond foods is a snack and nut company that Is based in Stockton, California. • Diamond Foods carried a reputation that they would make “bold and expensive” transactions and acquisitions. • Diamond created an aggressive culture that focused on performance due to competition within the industry. • Diamond Foods lacked oversight from management and questionable ethical behaviors started to occur. • In 2009, there was a restructuring of leadership due to fraud allegations against

compliance with the Global Witness proposal against conflict diamonds, De Beers saw the noose tightening around its operations and as a consequence the threat of new entrants surged, with several groups expanding aggressively on the continent. Perhaps the biggest of those threats was the business group controlled by Leviev, the world’s largest diamond cutter and polisher. One of his ideas was to integrate backward into marketing rough diamonds. Also, the pressures in Angola were putting in danger the

Artificial Diamonds Diamonds are very unique. Their hardness and beauty have enticed people for many years. Now some of the same attributes that make them appealing also make them useful. To understand these attributes the chemistry of carbon is very important. This unique chemistry is what makes them so hard to make. Much research has gone into the making of diamonds and this has led to many successes in the field. These discoveries have led to machines and processes that make diamond making

“A Diamond is forever.” Or is it really? For about 80 years, the De Beers diamond company has pulled off one of the best marketing schemes a company could wish for. Indeed, how much would you estimate your diamond engagement ring wrapped around your finger? A fair amount would be the right thing to say. However, the compressed carbon stone is worth less than anyone would imagine, which is why De Beers has been so successful, which, thanks to a good use of marketing as well as strategy, has led the

2. Describe the proper care and maintenance procedure for five pieces of gemmological equipment used in the grading of diamonds. 1. Tweezers- maintaining a fair grip while examining items 2. Cloth-maintaining a clean cloth is essential to grading diamond and identifying their grade. 3. X10 loop- proper use and maintain a clean loop to define clarity of a diamond 4. Diamond gauge-using the proper measurement method starting at 0.00mm and checking it’s not on – 5. Master stones-it is essential that

former Soviet Union was the 3rd largest diamond producer in the world and had traditionally sold most diamonds to DeBeers since the 1950s. Following the discovery of over 500 kimberlite pipes in the region, De Beers’ Central Selling Organization (CSO) struck a deal with Larose, the Russian central government’s joint-venture with the Sakha Republic. At the time, the region produced approximately 98% of the then-USSR’s diamonds (PR Bain Report: The Global Diamond Industry, 2011). In 1990, after the end

amazing jewelry started as a fine string of diamonds and later advanced as a trendier row of gemstones worn on the wrist by a large number of women. The bracelet earned the name from the former tennis

Countries in Africa rely heavily on their exportation of diamonds along with oil for income. The revenue from the exportation of rough diamonds has either helped countries develop or lead to catastrophic events. The economic comparison of countries that sell rough diamonds can vary greatly. Some African countries strive for economic independence where as others have faced years of conflict and poverty. The economic and political oversight of rough diamonds compared differently throughout countries in Africa

“Diamonds are forever.” Or are they really? For about 80 years, the De Beers diamond company has pulled off the biggest marketing scheme ever known to mankind. Indeed, how much would you estimate your diamond engagement ring wrapped around your finger? A fair amount would be the right thing to say. However, the compressed carbon stone is worth a lot less than anyone would imagine, which is why De Beers has been such a successful company, who, thanks to a good use of marketing as well as strategy

COMM 287 ADVERTSING AS SOCIAL COMMUNICATION STUDY GUIDE 1 Questions for “New Branded World” by Naomi Klein “On Advertising: Sut Jhally vs. James Twitchell” “Advertising as Religion” by Sut Jhally Film: No Logo Film: The Diamond Empire Naomi Klein: New Branded World 1. What idea was the gospel of the machine age? Bolstering ones brand name was important 2. What consensus emerged about corporations in the 1980’s? Corporations were bloated, oversized, owned too much, employed too many people