Diamond cut

The princess cut has been around since the 1970s, so it's relatively new when compared to other types of cuts that have been around for hundreds of years. The princess cut can be one of the least common types of cuts, too. Really fantastic, brilliant and flashy princess cut engagement rings are rare, yet the price isn't terribly high compared to other cuts. Pros of the Princess Cut Engagement Ring Less Expensive than Some Cuts When compared to some of the other cuts, the princess is less expensive

When shopping for engagement rings, you are probably used to hearing words like "round cut", "princess cut", "emerald cut", "oval cut," etc., but what about the "Asscher cut?" The name sounds odd, doesn't it? It's no surprise that most people don't know that there is something called an "Asscher cut" stone or what it is. The truth of the matter is that you've probably seen this particular cut before, even if it is less common than other stones. Previously, very few stores carried these stones, but

Shawn Hawk ENGS 003 11 August 2014 Gold Ring Production Gold has been coveted for as long as it has been known about. Its brilliance and beauty have driven people mad. The oldest gold artifacts date to 6000 B.C. from an Eastern European civilization. From there gold is found throughout the great empires. In about 5000 B.C. it is believe to have been first fashioned into Jewelry by the Sumerians. From there golden jewelry has held a special place in most cultures. The most common form of

With the rarity of oval cuts, it can be tough to find a diamond that makes a great engagement ring. Luckily, if you love oval cut gemstones, you'll be able to find plenty of other rings with that shape. Oval gemstones and diamond rings are more affordable than some other cuts like the brilliant round, yet, they have a brighter shine and look larger than the round cut. It's a surprise how many people will go with a traditional round when they could get a larger stone with an oval. Along with more

Diamonds shine and sparkle. Diamonds are very old and are made of a very basic mineral. They are a symbol of portable wealth and thought of when searching for engagement or wedding rings. Money may or may not be an issue, real is better than fakes because value, different colors, and they last for generations. Some people will disagree and think that any gem will do when looking for jewelry. Most people will buy the cheapest stones they can buy. This paper will inform and enlighten any reader

THE ZALE CORPORATION Zale Corporation is a leading specialty retailer of diamonds and other jewelry products in North America. The Company has significant brand name recognition as a result of each of its brands’ long-standing presence in the industry, having 2.349 stores in the United States, Puerto Rico and Canada. The Company´s vision “provide customers with quality merchandise at the lowest possible price” has remain the same since its first store opening in 1920´s. The Mission of Zale Corporation

Diamonds are the ultimate gemstone, with few weaknesses and numerous strengths. Diamonds are known for being the hardest substance on earth, but few know diamond is four times harder than the next hardest natural mineral. One of the diamonds only flaws are its cleavage. A skilled diamond jeweler can prevent a diamond from being split by positioning it to be struck at the perfect placement. Diamonds have a wide color range, high refraction, low reactivity to chemicals, and extreme hardness and durability

De Beers : A Monopoly in the Diamond Industry De Beers advertising slogan "A Diamond Is Forever" has been the center of its effort to establish the stone as the only appropriate gem to symbolize lifetime love and commitment. The more ad money spent, the more diamonds people buy. And when people buy diamonds, De Beers profits. It is the reason the company spends $180 million a year worldwide to advertise cut diamonds--a product it doesn 't even sell. There are very few companies ... you may struggle

newly bought putting your own little touch on it. Engagement rings have been in our history for as long as anyone can remember, but the diamond ring is something no one can forget and its history is even more memorable. Originally, the ancient Greeks and Romans were the first to have engagement rings. However, the engagement rings they used did not include diamonds they included a key, which initiated that it was more of a sign of

The diamond trade is the process of mining, global trading and global selling, and creating a final product or outcome with the diamond. Different parts of this process take place in different hemispheres and parts of the world. One pattern of the global diamond trade is the organisational structure, consisting of locational, economic and political patterns. Diamonds tend to be mined and sourced in less economically developed countries in the eastern hemisphere such as Angola, The Democratic Republic