Disney Cruise Line

ROYAL CARIBBEAN CRUISE LINE 1 Royal Caribbean Cruise Line Marketing Analysis Queshaylon Pea Texas Woman’s University ROYAL CARIBBEAN CRUISE LINE 2 Royal Caribbean Cruise Line Marketing Analysis Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they have been changing the way the world cruises. They have steadily

3- Opportunities • The cruise industry in itself offers many opportunities As seen previously, the cruise industry is a rapidly growing industry and favorable demographics should drive demand in the future. Moreover, it is still an underpenetrated industry. According to industry statistics in 2014, only 3.4% of the population in North America has ever taken a cruise and this percentage equals 1.3% for Continental Europe. • There is a clear opportunity for Carnival to increase efficiencies and

growth of the cruise-line industry? Answer:   The global forces which have contributed to the growth of the cruise-line industry are- * Technological advance: the birth of industry was a direct respond to the technological advance in air travel that made liner travel less attractive to business people due the cost and time factors. * Market liberalization and international cooperation: the liberalization of cross border trade and resource movement had allowed the cruise line industry to force

The Carnival Cruise Lines case focuses on how Carnival Cruise Lines should strategically exploit enterprise systems and available customer data to perpetuate its success. Specifically, it focuses on the role that Customer Relationship Management (CRM) can play in organizational strategy.  Case Questions: 1)      Highlight the key characteristics of Carnival Cruises' competitive environment (e.g., major competitors, market position, customers and distribution channels, threat of new entrants, threat

FACTS: • The Cruise vacationing and Carnival Cruise Lines was one of the fast growing group of North America in travel sector. • Carnival Cruise Lines had a momentous change from 1970 to 2004, where it went up to more than 10 million from 500,000 passengers. • Carnival Cruise Lines achieved a $1billion stock in 2004 and an increase in the price of per share value despite of the stagnant North American Economy. • Almost one-fourth of the vacation market business is done by the Cruise lines. • Carnival

Everyone has gone on some form of vacation in their lives. I have gone on many vacations that have been very hectic, but the cruise that I went on might have been the craziest. It all started with how we were getting to the port in South Carolina. We couldn’t fit me, my younger brother, my younger step-brother, my older step-brother, my older step-sister, my aunt, and my stepmom all into my stepmom’s tiny BMW, so we had to rent a big van. When we got to the car rental place, it turns out that

heard of problems with Carnival Cruises in recent years. A major incident happened in 2010 when an engine fire aboard Carnival Splendor caused the ship to be stranded 200 miles off the coast of California. Since then, many Carnival cruises have faced similar issues. Carnival Triumph had a fire on board in February of 2013. Then, in March of the same year, Carnival Legend had problems with increasing their ship’s speed. There are always risks when going on a cruise, but could Carnival have avoided

As the number of cruise ships continues to increase in the industry, domination by a few companies continues to rise. Carnival Corporation & plc is one of the largest cruise companies in the world has put orders for three new cruise ships to be built in China. This is in order to have cruise ships that are going to different routes at a time, hence serving a more diverse customer base (Vairo, Quagliati, Del Giudice, Barbucci, & Fabiano, 2017). The company has already almost exhausted the older generation

The main dining room is losing some of its significance aboard the modern cruise ship. With the multitude of dining options and open seatings, passengers are no longer obliged to be part of the daily dining ritual that once reigned supreme on the ships. Some of the newest ships do not even have a single space designated as the main dining room for all the passengers. In the earlier days of the industry, however, the main dining room was much more than just a place where passengers congregated

Introduction Carnival Cruise Line was found in the United States by Ted Arison in 1972, it is based in Miami, Florida. Now it is one of the nine cruise ships that own 21.1 % of the worldwide market share. The main control of the Carnival Cruise line is located in Doral, Florida. This cruise line is relatively inexpensive and popular for a Las Vegas-style decoration and entertainment. Carnival Company became one of the largest ships in the world in 1996. In 2001, Robert Dickinson participated in