Journal of the Academy of Marketing Science http://jam.sagepub.com An Examination of Selected Marketing Mix Elements and Brand Equity Boonghee Yoo, Naveen Donthu and Sungho Lee Journal of the Academy of Marketing Science 2000; 28; 195 DOI: 10.1177/0092070300282002 The online version of this article can be found at: http://jam.sagepub.com/cgi/content/abstract/28/2/195 Published by: http://www.sagepublications.com On behalf of: Academy of Marketing Science Additional services and information
A s ae o . s h r d n. . Online Quiz Questions for Week 3 Topic: Term Structure Question: Assume that coupon interest is paid annually and all bonds have a face value of $100. Given the yields to maturity of the i) 1‐year 13% coupon bond, ii) 2‐year 11.5% coupon bond and iii) 3‐year 9% coupon bond are 10%, 9.5% and 9% respectively. Compute f(1,2), the interest rate of a 1‐year bond in 2 years’ time. Correct Answer: 7.88% Question: Suppose that all investors expect that interest r
Watts and Zimmerman (1978) underlying PAT are: 1. Bonus plan hypothesis: The bonus plan hypothesis is that managers of firms with bonus plans are more likely to use accounting methods that increase current period reported income. Such selection presumably increase the present value of bonuses if the compensation committee of the board of directors does not adjust to the method chosen 2. Debt/equity hypothesis: The debt/equity hypothesis predicts that
Compare and contrast the evaluation of forensic linguistic evidence in terms of Frequentist and Bayesian inferencing, theoretically or by reference to real and/or created data. Over the recent years, linguistics has established itself to be applicable in many different aspects, such as the forensic context of law. The knowledge of linguistics and its methods have aided government agencies and the law in their investigations and legal procedures. In the field of forensics, linguists are required
variable. In this project, I use self-reported health as an explanatory variable and exploit what is the impact of self-reported health on a person’s income by using multiple regression. My null hypothesis is that there is no significant relationship between health and income, and the alternative hypothesis is that there is significant relationship between health and income. If the coefficient of self-assessed health is
performances of available securities. The second stage starts with relevant beliefs about future performances and ends with the choice of portfolio. This paper is concerned with the second stage”. Part 2 Efficient Market Hypothesis The strong form of efficient market hypothesis states that all information, no matter public or private, instantaneously affects current stock price. Semi-strong form is only concerned with public information, while the weak form suggests that current stock price reflects
represents some recommendations for equity securities. The study also provide some basic concept to the financial accounting standards Board (FASB) regarding the issues of utility on accounting information by focusing equity investors as well as perception of accrual elements of earnings. The record of this paper support preliminary hypothesis which is valuation for other current accruals is not greater than the receivable accrual. Furthermore, the outcomes of this paper are founded relevant with investor
decision-making? In the changeable world with dynamic economic situation and fluid market information, corporate decision-making is becoming increasingly difficult for many enterprises. Under these circumstances, executives and managers are expected to be equipped with accurate, related and real-time information and live up to expectations of strong profits and growth (Royaee, Salehi and Aseman, 2012). Accounting and financial information, which is becoming easier to collect and access, is widely
DIVIDEND POLICY AT FPL GROUP, INC In 1994 FPL Group, the parent company of Florida Power and Light Company, announced a reduction in its quarterly dividend from $.62 ($2.48 annual) a share to $.42. This was the first-ever dividend cut for a healthy utility, so the company did its best to explain to investors why it had taken such an unusual step. Table 1. ----------------------------------------------------------------------------------------- Year Dividend Earnings Dividend Dividend
elements in this model: a) an agent uses all in- formation to forecast; b) the agent maximizes his utility in an intertemporal framework; c) markets are efficient (De Grauwe and Grimaldi, 2006). In an efficient market, prices fully re- flect all available information and no profit opportunities are left unexploited. Fama (1970) is one of the economist who have established the efficient market theory (hypothesis). He re- viewed the theoretical and empirical literature on the efficient market model. He considered