Fast casual restaurant

'Millennial' Challenge by: Julie Jargon Aug 25, 2014 TOPICS: Change; Competitive Positioning SUMMARY: McDonald's is losing its luster with younger consumers. Customers in their 20s and 30s are defecting to competitors, in particular so-called fast-casual restaurants like Chipotle Mexican Grill and gourmet-burger chain Five Guys. Younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal. TERM PAPER APPLICATION: In

Above is my positioning map for Panera Bread. I compared it to other fast casual restaurants. All of these restaurants are located in Fairlawn, Ohio. Before I go in to the details of the demographics of Fairlawn, Ohio I think it is necessary to explain why each restaurant is located where it is. Panera Bread, Pizza Fire, and Chipotle are all the same service level. In each of these restaurants one goes up to a counter and orders and pays. Then you are either immediately given your food immediately

Mexican Grill Chipotle Mexican Grill, Incorporated is a restaurant that offers Mexican food including burritos, tacos, burrito bowls (a burrito without the tortilla), salads, and more. The company has been in operations since 1993, starting out as one unit and growing to 1,300 units in over 46 states, the District of Columbia, Canada, and the United Kingdom in 2011. The restaurant served fast-casual food with a customizable menu. The restaurant prides itself on serving food made from scratch with

Substitute products (medium) In this case, we can face 2 main points: first of all, if we see Chipotle as “fast food”, pre-cooked dishes may be a threat for them, because the main reason, although it offers great quality of products and respect for environment, is that customers don´t have or don´t want to cook because they do not have time for it. In the other hand, McDonald’s in the industry of fast food, ranked best value as we can see in page 49 exhibit 5A is a serious threat because of cheaper products

the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market. Market Segmentation Analysis Chipotle Mexican Grill is a fast casual Mexican Restaurant that operates from the United States. Although the restaurant is specifically segmented

in? According to Arthur Thompson Panera Bread is in the “fast-casual” segment of the restaurant industry (Thompson, 2014). Technology is one of the major players in driving change in this industry. For example, Panera has free Wi-Fi in their restaurants. Panera executives say the company connects 2.7 million sessions a month at its 1,565 locations nationwide (Graham 2012). It is a standard feature throughout the specialty food, fast/casual food places. This allows a change in the sense that it

growth and success, founded Panera Bread. Panera Bread in 2014 was widely regarded as the clear leader of the “fast casual” segment of the restaurant industry. Panera Bread is in the “fast casual restaurant” industry. This industry focuses on restaurants filling the gap between fast-food outlets and casual, full-table service restaurants. It provides quick-service dining (much like fast-food) but the industry distinguishes enticing menus, higher food quality, and more inviting dining environments;

Mexican Grill Restaurant, states that, “Our focus on our unique people and food culture has created an impressive demand for a restaurant experience that is redefining fast food for the better.” This statement from Ells displays the foundation of Chipotle Restaurant’s success with their fast casual brand. This industry has grown 550% since 1999 due to customers seeking out fast yet healthier alternatives for their lunch and dinner (Ferdman, 2015). Chipotle opened its first restaurant in 1993 with

force within the restaurant industry and how, if it all, it will continue the trend. Each year the National Restaurant Association publishes an Industry Forecast. For the year 2015 the annual report projects that the restaurant industry as a whole will generate $709.2 billion dollars in sales. Although this is a large number, it is still relatively meaningless without a baseline to serve as a reference point. In 1955, for every single dollar being spent by consumers, the restaurant industry received

Executive Summary Outback Steakhouse has enjoyed a dominant position in the casual dining market since inception. They have exponentially increased the number of locations each year; however their growth has apparently reached a plateau and they could potentially loose market share. There is significant competitive pressure from rivals using marketing and advertising in attempts to lure away customers. Consumer loyalty is highly valuable and rivals will use whatever tactics necessary to gain