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that would become common household name by the mid-1900s.Brand extension for Coca Cola products enjoyed a great deal of popularity during the late 1990s. As product development and advertising costs increased, many companies sought to leverage the equity in their existing brands rather than attempting to launch new brands. But businesses must be careful not to go too far with line extensions, at the risk of damaging their brand name or diluting its

Literature Review Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations

33 Ryan Koziol MGM 404 09/19/13 Boston Beer Company Analysis Boston Beer Company founded in 1984, along with many other big league giants have decisions to be made in regards to the direction they wish to take their brand. Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well- developed image uses the same brand name in a different product category. Brand extensions

As the influence of the internet and other digital communication advances into society as a whole, businesses and individuals can access finance in new ways than before. Crowdfunding allows founders of for-profit, artistic, and cultural ventures to fund their efforts by drawing on relatively small contributions from a relatively large number of individuals using the internet, without standard financial intermediaries (Mollick, 2014). Crowdfunding varies enormously in terms of the size and scope of

Beer is not a new thing. Alcoholic beverages date as far back as 10,000 B.C.E and Sumerians in 2000 B.C.E. had prepared recipes for eight different beer types, ranging from “strong,” “red brown,” and “good dark” (Mauk, 2013). Breweries have created their own recipes, brewed their own beers—some with alcohol, some without—and most recently there has been the craft beer explosion. Perhaps the Sumerian beer could be argued as the first craft beer. Over the past few years, craft beer has been gaining

customer loyalty, and these demands need to take a long time to achieve. Thus, it is an extremely challenging marketing task(Fahy, J. and Jobber, D. 2012). In the other words, if a company want to be successful, it have to build a successful brand equity and created its brand identity, and expand its brand in the market. In the past few years, the grown of fast fashion is one of the biggest threat of luxury fashion brand. Fast fashion retailers express the least fashion trend from Fashion Week, then

5.1 KNOW THE RULES The main aim of this study was to investigate the ways brands gain successful exposure in the market, and the way they build relationships with consumers. Upon researching, it was found that there are certain brands that do not necessarily follow the current advised procedures for this practice. One of these brands is Apple Inc., and being one of the most cherished brands of all times, it was decided that an investigation on its consumers’ behaviour would possibly shed light over

“low risk” top-tier private equity funds that are not excessively large nor highly levered. GSA is faced with a number of strategic alternatives to help catalyze the firm’s next stage of growth. We propose that GSA expand globally and continue to build expertise in relatively underserved global PE markets such as China and India to help meet its objectives of satisfying customer needs, enhancing its international reputation, staying responsive to trends in private equity, and ultimately maximizing

In 1985, RJ Reynolds Tobacco Company and Nabisco Brands, RJR Nabisco was formed. Then in 1988 Kohlberg Kravis Roberts & Co purchased RJR Nabisco for $25 billion. RJR Nabisco regularly turned in solid earnings gains, but its stock went nowhere. F. Ross Johnson attempted various tactics to improve the stock price, and when newest product, the RJR 's smokeless cigarette, produced little benefit, he decided shareholders would get their money 's worth through a leveraged buyout. On top of the slowing

counsel. Except for the section titled “Exclusivity,” this term sheet does not create a legally binding obligation on any person or entity. Company name Acme, Inc Location Type of Entity Washington State C Corporation Type of Equity Comment [DR1]: Some prefer Delaware incorporation. Washington state and Delaware have parallel laws, but Delaware has greater case law and therefore better protection for company