Ice resurfacer

Ben & Jerry’s Homemade Inc. (hereafter known as Ben & Jerry’s) is a US-based superpremium ice cream producer established in Vermont, USA in 1978 by Ben Cohen and Jerry Greenfield. From humble beginnings the company gained popularity through their unique style and innovative flavours and product names. The exceptionally high butterfat content of their ice cream qualified their product as a superpremium ice cream, which placed the company in the same competitive market as Haagen-Dazs, the superpremium

that eventually went into manufacturing and marketing of ice cream. They introduced two ice cream brands in the Filipino market namely, The American Dream and Pistahan. The third brand is up for launch and is still in planning process. The author of this case study aims to help the company to come up with a good plan and proposal for the said product with the gathered information from the company. History of Ice cream The origins of ice cream can be traced back to at least the 4th century B.C

We All Scream For Ice Cream Who in their right mind could say no to the irresistible taste of ice cream? Being one of my most favorite snacks, I will admit that a carton of ice cream never stays in the fridge for more than a week. I can remember always having ice cream as a very special treat when I was younger, mostly chocolate and vanilla. Nowadays there are so many flavors of ice cream from simple chocolate to cola flavored. Ice cream may not be as popular as you think it is so here are

Pine island Glacier is an enormous stream of ice flowing west-northwest along the south of Hudson mountains into the Amundsen Sea in Antarctica. This ice sheet is the largest chunk of ice on planet Earth having a volume of a water equivalent to 57m of the global sea level. Hence, this basin has the largest net contribution of ice to the sea in the world. In the past few decades, the pine island glacier has been melting at an irreversible rate. Studies show that the ground line of the glacier has

Teaching Notes – Dippin’ Dots Ice Cream, as of October, 2004 Case Uses & Objectives This case can be used to augment discussions of strategic analysis, specifically both internal and external environmental analysis (Chapters 2 & 3 in Dess, Lumpkin & Eisner); and strategic formulation, specifically business level strategy (Chapter 5), with an additional focus on strategic implementation, specifically entrepreneurial development (Chapters 12 & 13). The case is written in a style that overviews

CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication, The Fortune at the Bottom of the Pyramid, suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates, these “aspirational poor,” who make up three-fourths of the world’s population, represent $14 trillion in purchasing power, more than Germany, the United Kingdom, Italy, France, and Japan put together. Demographically

Profile Baskin Robbins is a frozen dessert and top ice cream franchise in the Unites States of America by the Entrepreneur magazine’s 31st annual Franchise 500 ranking. It is the world’s largest chain that specializes in ice cream. There are 7,000 retail shops in nearly 50 countries. It was founded in 1945 by two people who are interested and has the passion in creating different flavors of ice cream, which led them to the creation of more than 1,000 ice cream flavors and different kinds of delicious

Ben and Jerry 's Premium Ice Cream Products Ben and Jerry 's Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry 's has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market, and there by achieved a strong customer base. The mission statement of their product line is "to make, distribute, and sell the finest quality all natural ice cream while incorporating wholesome

wants to see a show, one wants ice cream to cool off and the other cannot make up her mind. With the student tickets to the movies being $9.50, that leaves them with 50 cents left. Hmm, not enough for ice cream. While driving around they spot a line maybe a dozen people long, intrigued they stop to see what all the fuss was about. They hear familiar songs, but with different words being sung flowing through the air. When they round the corner they see it is for an ice cream shop. What is interesting

Q.1: Action recommendations: What should Yola Carlough do regarding political voice, employee morale, and product development? Yola Carlough was the head of Social Mission in Ben and Jerry’s, and she had to face many issues concerning the mission statement of the company, such as political voice, employee morale and product development. It was hard for her to integrate the social beliefs of Ben and Jerry’s into the code of conduct of Unilever. • Employee Morale: Prior to the acquisition