Among the cleaning service companies and agencies in Malaysia’s cleaning service industry, Maideasy Sdn Bhd (thereafter Maideasy) was chosen to be our research company. Maideasy is a Malaysia’s newly born company, specializing in offering a wide range of cleaning services to those who are looking to have their houses professionally cleaned. It was incorporated on January of 2015 and was located at Bangsar South, Kuala Lumpur. Maideasy was founded by Bee Bee Sim, with the recent CEO of Maideasy,
Table of Contents Executive Summary 2 Introduction 3 Company Profile 4 4Ps of Harley-Davidson Marketing Mix Strategies 5 Product 5 Promotion 7 Price 7 Place 8 Harley-Davidson’s Value and its Competitors 9 Market segmentation 10 Evaluation of the target market 11 Intervention 12 Harley-Davidson SWOT Analysis 12 The 4 Areas of improvement and values 13 Conclusion 15 References 16 Executive Summary The researcher will discuss on Harley-Davidson (HD) and its marketing
founded in year 1995 and its product is cinema, film distribution. TGV cinema Sdn Bhd are located in 32 multiplexes with 235 screens and they are more than 45,000 seats all over Malaysia in Kuala Lumpur, Perak, Penang, Negeri Sembilan, Selangor, Johor, Sarawak and Terengganu. TGV positioned themselves as different from the others cinema by having bigger screens, better sound and other fun activities. Some of the goals of TGV are
CHAPTER 1: INTRODUCTION Yamato Transport TA-Q-BIN which means "personal express delivery" in Japanese is Japan's leading logistics specialist, covering an array of transport services under the Yamato Group. Originally formed as Yamato Transport in 1919, TA-Q-BIN has become an important social infrastructure by creating more convenient lifestyles through innovative logistics systems. Formerly known as 'Takkyubin' in Japan, the company made a decision to re-establish itself as 'TA-Q-BIN' to fulfill
MPW 113 MALAYSIAN STUDIES 10 Unique Features of Malaysia South Australian Matriculation SG2 Lecturer: Ms Shafinaz Shafie Session: January 2013 Members Page Our logo showcases 5 students, 2 being females and 3 being males, covered by the Malaysian flag in front of Malaysia’s proudest achievement, which is the PETRONAS Twin Towers. The list below is the group members. 1. Tan Kar Jin 1301G22747 2. Goh Mei Yian 1301G22661 3. Goh Tze Hou 1301G22325 4. Tan Tze Ying 1301G23079 5.
Ever since the evolution of mankind the constant civilizational development is remarkably very astounding indeed. The primitive man wandered from place to place in search of a better living. This nomadic trend had evolved till today where man still instinctively pursue his way of life to improve his socio-economic lifestyle. Thus is the pursuits of finding a best solution against the traditional trend of work-to-survive lifestyle. Today the development of modern technology have dramatically changed
1. Air Asia Background Air Asia is a World’s Best Low Cost Airline. It had been established since 2001 with only two aircraft. The company started with a debt of USD11 million (MYR 40 million). Starting from year 2001, Tony Fernandes served as Chief Executive Officer. Nowadays, Air Asia has strengthened its position in the market and it manages to be a great competitor in the airlines industry. Recently, they have won the World’s Best Low Cost Provider and Asia’s Best Low Cost Airline for seventh
3.2 SWOT ANALYSIS SWOT are stands for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is a very important step in managing marketing activities. Through this analysis method we can analyse the strengths and weaknesses of a firm from its internal environment. The internal environment is factors like production cost, marketing skill and financial. Meanwhile, for opportunities and threats can be analyse through the firm’s external environment. The external environment are PESTLE which
ZCZB6013 LAW & ETHICS HOUSING DEVELOPMENT (CONTROL & LICENSING ACT 1966 (ACT 118) & REGULATION ABANDONED HOUSING PROJECTS AND PURCHASERS’ RIGHTS (DR. JADY@ZAIDI HASSIM) SUFFIAN MD. ISA ZP01299 SUFFIAN MD. ISA ZP01299 Introduction House – everyone needs one. Though some of us consider house as an investment, there are people out there that regards house as their needs, necessity and act as a shelter to their family. Abandoned housing project in Malaysia has caused problems
CHAPTER 1 INTRODUCTION 1.1 General Climate change and global warming has been warned to no longer be viewed lightly. These changes are considered to be one of the biggest threats that being faced by nature and humanity today. According to the United Nations Framework Convention on Climate Change (UNFCCC), climate change can be defined as the changes of climate which is attributed either directly or indirectly towards human activities which also able to change the composition of the global atmosphere