Johor Bahru

AirAsia BERHAD MARKETING PLAN No. CONTENTS PAGE 1.0 Executive Summary 1-2 2.0 Introduction 3 2.1 Background and History of AirAsia 3-4 2.2 Vision Statement 5 2.3 Mission Statement 5 2.4 Objectives 5 3.0 Environmental Analysis 6 3.1 PESTEL Analysis 6 3.1.1 Political Factors 7-8 3.1.2 Economic Factors 8-9 3.1.3 Social Factors 9-11 3.1.4 Technological Factors 11 3.1.5 Environmental Factors 11-12 3.2 PORTER's 5 Forces Model Analysis 12

1.0 EXECUTIVE SUMMARY After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing

Table of Content No. | Content: | Page: | 1. | My dedication | 2 | 2. | Acknowledgement | 3 | 3. | 1.0 Terms of Reference | 4 | 4. | 2.0 Background of Study | 5 | 4. | 3.0 Findings3.1 Question 1: Differentiate between the characteristics and objectives of FIVE (5) ‘Below the Line Tools’ promotional techniques. | | 5. | 3.2 Question 2: Recommend and explain TWO (2) of the ‘Below the Line Tools’ that are popular in your country and recommend how those could be best for introducing TriSpecs

CHAPTER 1 INTRODUCTION 1. HISTORY AND GENERAL INFORMATION ON ADIPIC ACID 1. History on The Production Adipic acid is an important organic chemical raw material. In China, it is used as raw material in the production of Nylon 6/6 salt, polyurethane, plasticizers, high-grade lubricants and food additives. With the rapid growth of development, the application of adipic acid keeps expanding. The production of adipic acid is controlled in the hands of multinationals