Kevin Rudd

Table of content 1. INTRODUCTION 2 1.1 BRIEF OUTLINE OF THE COMPANY AND ITS CORE BUSINESS ACTIVITIES 3 1.2 OVERVIEW OF CURRENT BRAND PORTFOLIO AND POSITIONING 4 1.3 PURPOSE OF THE STRATEGIC PLAN 4 2. SITUATION ANALYSIS 4 2.1 ENVIRONMENTAL ANALYSIS 4 Technological Environment 5 Social Environment 6 Political environment 7 Economic Analysis 8 Market Share 11 Segmentation 13 2.3 COMPETITOR ANALYSIS 19 Threat of New Entrants 20 Threat of Substitute Products 21 The Bargaining Power of

Licensed to: CengageBrain User Licensed to: CengageBrain User Principles of Information Security, Fourth Edition Michael E. Whitman and Herbert J. Mattord Vice President Editorial, Career Education & Training Solutions: Dave Garza Director of Learning Solutions: Matthew Kane Executive Editor: Steve Helba Managing Editor: Marah Bellegarde Product Manager: Natalie Pashoukos Development Editor: Lynne Raughley Editorial Assistant: Jennifer Wheaton Vice President Marketing, Career Education & Training

ECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the