Krispy Kreme

CASE 8: KRISPY KREME DOUGHNUTS Krispy Kreme is a doughnut manufacturer and retailer that were founded in July of 1937. Within its seventy year life time KK went from a small rented out building in Winston-Salem, North Carolina to a global recognizable firm. Through that time KK has become a franchising company that has made changes within its life time. Most of the changes came in the late 1990s and early 2000s. A few years after those changes were made KK management realized that they had made

report by touching on the history of Krispy Kreme. Vernon Rudolph started Krispy Kreme in 1933 when he bought a doughnut shop from Joe LeBeau. He later established the first Krispy Kreme in Salem, North Carolina. After Scott Livengood became CEO, the company repositioned itself and focused on being a specialty retailer, rather than a wholesale bakery. They soon began expanding rapidly throughout the United States. This particular case took place in 2004 Krispy Kreme was beginning to run into some serious

Krispy Kreme Doughnuts, Inc. FIN Professor XXX XXXX Month xx, xxxx History Krispy Kreme was founded by Vernon Rudolph after he purchased the famous secret recipe of yeast-raised doughnuts in 1937 from a French chef in New Orleans. Rudolph began to sell these doughnuts wholesale to supermarkets. The demand for his doughnuts grew quickly, and by cutting a hole in the wall of the factory to sell directly to customers the concept of Krispy Kreme retail stores was born. The retail concept

Krispy Kreme   1. The accuracy Glass and Farmer forecast through years 2003 and 2004 compared with actual results. In comparing the results we look at several key factors which include ratios and year over percent changes in two forms or methods. The first form is to compare the forecast to actual results. By applying these two methods we can determine the accuracy of the forecast between the results and forecast itself. Analysts forecast are based on a set of assumptions

KRISPY KREME DOUGHNUTS Krispy Kreme Doughnuts, Inc. is a specialty retailer of doughnuts. The company 's business owns and franchises Krispy Kreme doughnut stores, where it makes and sells over 20 varieties of doughnuts, including its signature Hot Original Glazed and nine other varieties. Each of its stores is a doughnut factory with the capacity to produce from 4,000 dozen to over 10,000 dozen doughnuts daily. The Company also sells in its stores drip coffee, other beverages, other bakery items

FROM: JMSB Students TO: Shareholders and potential investors of Krispy Kreme Doughnuts Inc. DATE: Tuesday, January 19 2010 SUBJECT: Krispy Kreme Doughnuts Inc. Analysis 1) Identification of issues: * Is Krispy Kreme’s a healthy company? * What had happened to the company? * Why were so many investors fleeing the popular doughnut maker? * Were the revelations about the company’s franchise accounting practices sufficient to drive that much value out of the stock? * Were

Armstrong sold Krispy Kreme to Vernon Rudolph’s father Plumie Rudolph. Second, in 1976 due to Vernon Rudolph’s death, the company was then sold to Beatrice Foods of Chicago. Third, in 1982 Joseph A McAleer Sr. who led a group of Krispy Kreme franchisee bought back Krispy Kreme from Beatrice Foods. Finally, Krispy Kreme Inc. became a publicly traded company in 2000 by joining the NASDAQ as well as joining NYSE in 2001. 3-18. What mistakes did Beatrice Foods make after purchasing Krispy Kreme? Why wasn't

Type of business organization Based in Winston-Salem, North Carolina, Krispy Kreme Doughnuts is a leading branded specialty retailer of premium quality doughnuts. In 2001, it was estimated that it sold five million donuts a day and more than two billion a year. Founded in 1937, Krispy Kreme operates a chain of 218 shops in 33 states and Canada that offer its signature doughnuts, including its best-known offering, the Hot Original Glazed. Each shop has the capacity to produce from 4,000 dozen to over

Running head: KRISPY KREME DOUGHNUTS, INC.: A CASE ANALYSIS Krispy Kreme Doughnuts, Inc.: A Case Analysis Presented to By October 09, 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement

I have had an obsession with one type of fast food: Krispy Kreme. This obsession goes back to before I can even remember everything growing up. According to my grandmother, whenever we drove by a Krispy Kreme when I was about four, I would yell the word "doughnut" after seeing the big red circle sign with the words saying hot Krispy Kreme doughnuts now. And that is where it all started for me and my favorite type of sweet junk food. Krispy Kreme, in particular, has had a large influence on my growing